B2B Content Marketer

THE ROLE

tkxel is looking for a B2B Content Marketer who understands what moves buyers  not just what reads well. Researching and writing on complex technical topics, building the assets that support the pipeline, and producing the kind of content that earns trust from ICPs before they've spoken to a salesperson.

This is a marketing role first. You think about buyer journeys, funnel stages, and what a piece of content is supposed to do commercially, not just whether it's well-written. You can take a positioning brief and turn it into a technical blog that ranks, a case study that closes, and a LinkedIn carousel that drives profile visits  without being directed step by step.

WHAT YOU'LL OWN

Requirements

WHAT WE NEED

• 3–4 years in B2B content marketing, ideally in tech, SaaS, or professional services
  

• Strong grasp of content's commercial role funnel stages, buyer intent, ICP messaging
  

• Ability to research and write credibly on technical topics: AI, cloud, cybersecurity, software engineering, digital transformation
  

• Native-level English writing and editing grammar, structure, and narrative clarity are non-negotiable
  

• SEO fundamentals: keyword placement, meta titles, H-tag hierarchy, search intent mapping
  

• Presentation and deck creation  structured narratives, not bullet-point dumps
  

• CMS proficiency for end-to-end publishing (Wordpress)
  

• Fluent use of AI writing tools  as accelerants, not substitutes for marketing judgment
  

• Self-managed across 8–12 concurrent pieces without daily direction
  

PREFERRED QUALIFICATIONS

• Experience producing content for B2B audiences: CIOs, CTOs, VP Engineering, or Digital Transformation decision-makers
  

• Portfolio including long-form technical content (blogs, whitepapers, case studies) and presentation decks
  

• Familiarity with GA4, Google Search Console, and basic content performance analytics
  

• Experience with case study production including SME intake interviews
  

• Understanding of content funnel stages (TOFU, MOFU, BOFU) and how formats serve buyer intent
  

THE BAR

You know what a ICPs cares about and why your content should reach them before a competitor’s does. You use AI daily but know when it’s wrong  technically and commercially. A blog isn’t done because it’s well-written; it’s done when it earns a reader and moves them forward. If that’s how you think about content, this role is for you.