Business Relationship Manager

 Business Relationship Managers (BRM) engage in many aspects of the tobacco process to insure customer requirements are met. Ultimately they are responsible for maximizing margins, reducing inventories, encouraging timely shipments, customer service and quality parameters are met and increasing business and market share. 

Developing a strong relationship with customers and providing a high level of service while maintaining trust built over years is essential to being successful. Alliance One has history with some of our customers dating back over 100 years providing customer service and delivering on quality expectation has laid a foundation for us to continue to be successful with our core customers and beyond. 

BRM are involved in this process from start to finish by understanding customer requirements by monitoring market fluctuations, tendencies, trends and durations as well as competitors activity.

The BRM’s have full understanding of each customers blend requirements, processing manuals and price expectations. They work closely with Ag. and Procurement Services and Processing Departments to monitor green leaf purchases and processing to ensure customer expectations are being met from a quality and cost effective manner to maximize margins. 

Quality assurance targets are validated by the BRM with scheduled inspections at which time the BRM’s promote the product and initiate the process of price negotiations. The BRM must understand the cost and expected margins to meet targets. There are different factors in negotiating prices such as blend cost, value dates, volumes (current and future), shipping dates, storage charges and market value.