Director Marketing (ID 374 A)

• Own the global demand generation strategy to drive awareness, engagement, and qualified leads.
  
• Work with central digital team to build and optimize multi-channel campaigns across paid media, email, ABM, webinars, content syndication, and SEO.
  
• Establish and manage lead scoring, nurturing, and lifecycle programs in partnership with Sales.
  
• Drive MQL-to-SQL conversion and pipeline contribution.
  
• Manage marketing automation and CRM integration to ensure data accuracy and performance tracking.
  
• Set KPIs for lead volume, CPL, CAC, and pipeline impact.
  
• Lead strategy and execution for industry events, trade shows, executive roundtables, webinars, and roadshows.
  
• Drive pre-event promotion, on-site engagement, and post-event lead follow-up.
  
• Build strong experiential marketing programs to support brand and pipeline goals.
  
• Manage vendor relationships and event budgets.
  
• Partner with Product Marketing to refine value propositions and GTM strategy.
  

• Work closely with Sales leadership to define ICPs, segments, and pipeline priorities.
  
• Build strong feedback loops between sales and marketing.
  
• Enable sales with campaigns, content, and field programs.
  
• Present performance insights to executive leadership.
  

• Collaborate cross-functionally with Product, Customer Success, and Partnerships.
  

Requirements

• 12+ years in B2B marketing with strong demand generation ownership
  
• Strong background in IT B2B environments with prior experience working on or closely with product teams + SaaS / enterprise technology experience preferred.
  
• Proven track record of building pipeline and revenue through marketing.
  
• Experience running global or regional marketing programs.
  
• Hands-on experience with events, ABM, and field marketing.
  
• Deep expertise in marketing automation (HubSpot, Marketo, Pardot).
  
• Strong CRM experience (Salesforce preferred).
  
• Data-driven mindset with strong analytical skills.
  
• Strong leadership and stakeholder management.
  
• Excellent communication and storytelling ability.
  
• Growth in marketing-sourced pipeline and revenue.
  
• Improved lead quality and conversion rates.
  
• Event ROI and pipeline influence.
  
• Strong sales alignment and campaign performance.
  
• Brand visibility and market presence.