Marketing Automation & Lifecycle Specialist

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com 

Purpose

Design, build, deploy and optimize lifecycle campaigns and customer journeys across email and CRM platforms, using technical expertise, marketing automation and customer data to deliver personalized, scalable consumer experiences.

About the role

You'll be the hands-on expert behind the lifecycle programs that welcome, engage and retain USA TODAY subscribers. You'll build and launch journeys, own the data and logic that power them and keep finding ways to make every program faster, more personal and more reliable. You'll work closely with MarTech, Audience Strategy, Product and Analytics, with room to recommend what we build next.

What you'll do

• Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications.
• Own hands-on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting.
• Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions.
• Troubleshoot campaign, audience, data and deployment issues, working with technical teams to find root causes and fix them.
• Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies.
• Use AI and automation to speed up campaign setup, QA, documentation, audience analysis and troubleshooting.
• Recommend new capabilities, process improvements and platform enhancements that improve speed-to-market, scalability and personalization.
• Maintain documentation, governance standards, QA processes and best practices for reliable execution across the Consumer organization.

How we'll measure success

• Accuracy and reliability of campaign deployments
• Speed-to-market for lifecycle campaigns and customer communications
• Use of automation and platform capabilities to reduce manual effort
• Quality of segmentation, personalization and journey execution
• Resolution time for campaign, data and platform issues
• Adoption of new capabilities and strength of the MarTech partnership
• Contribution to acquisition, engagement, retention and revenue goals

What you'll bring

• 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.
• A solid grasp of relational data, subscriber data models and audience segmentation.
• Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal.
• Methodical QA habits and a track record of reliable deployments.
• Working knowledge of email deliverability, CAN-SPAM and consent requirements.
• Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA.
• The ability to turn business requirements into technical builds and explain technical issues in plain language.
• Bachelor's degree or equivalent experience.

Nice to have

• Salesforce Marketing Cloud certification
• Server-Side JavaScript (SSJS), API integrations and HTML/CSS for email
• Experience with a customer data platform and its integration with SFMC
• Push and SMS experience within Marketing Cloud
• Lifecycle marketing experience in subscription, media or ecommerce

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The annualized base salary for this role will range between $85,000 and $100,000. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable