Performance Marketing Assistant Manager

We are seeking a highly skilled anddata-driven Performance Marketing Assistant Manager to plan, execute, andoptimize digital campaigns across channels such as Google Ads, Meta Ads, andother paid media platforms. The ideal candidate will be hands-on withperformance marketing, comfortable working with analytics and tracking tools,and capable of translating insights into actions that improve ROI, leadquality, and overall business growth.

KeyResponsibilities

1.Campaign Development & Optimization

·       Plan, launch, and manageperformance campaigns across Google, Meta, and other relevant platforms toachieve CPL/CPA and ROI targets.

·       Continuously optimize campaignsthrough audience refinement, bidding strategies, creative testing, and funnelimprovements.

·       Set up and maintain conversiontracking, pixels, UTMs, and goal measurement to ensure accurate performanceattribution.

·       Design and run A/B tests (adcopies, audiences, landing pages) and present findings with clearrecommendations.

2. DataAnalytics & Reporting

·       Collect, organize, and analyzecampaign-level and channel-level data to identify trends, gaps, and growthopportunities.

·       Build and maintain performancedashboards/reports to share weekly and monthly results with stakeholders.

·       Track and report on key metricssuch as impressions, CTR, CPC, CPA, ROAS, lead quality, and funnel drop-offsusing tools like Google Analytics/GA4, Meta Ads Manager, and Tag Manager.

·       Translate data into actionableinsights to improve efficiency and scale.

3.Budget & Performance Management

·       Assist in planning anddistributing monthly/quarterly digital marketing budgets across channels basedon goals and historical performance.

·       Monitor daily spends to ensurealignment with budgets and pacing plans.

·       Recommend reallocation ofbudgets across campaigns/channels to maximize business outcomes.

4.Competition & Industry Monitoring

·       Conduct regular competitor andkeyword/ad creative benchmarking to identify whitespace and new opportunities.

·       Stay current on platformupdates, new ad formats, targeting capabilities, and industry best practices inperformance marketing.

·       Share learnings and POVs withthe wider marketing team for continuous improvement.

5.Cross-Functional Collaboration

·       Work closely with content,design, product, and sales teams to ensure ad messaging, landing pages, andlead flows are aligned.

·       Provide feedbackon landing page performance and partner with teams to improve conversion rates

Requirements

Qualifications& Skills:

·       Bachelor’s/Master’s degree inMarketing, Business, Analytics, or a related field.

·       3–5 years of hands-onexperience in performance/digital marketing managing paid campaigns acrossGoogle and Meta; exposure to programmatic/Bing is a plus.

·       Strong analytical mindset withthe ability to read data, spot trends, and make decisions quickly.

·       Proficiency in Google Ads, MetaAds Manager, Google Analytics/GA4, Tag Manager, and basic tracking concepts.

·       Experience with lead-genfunnels (preferred for real estate/high-value categories).

·       Excellent communication andstakeholder management skills.

·       Ability to work in afast-paced, results-oriented environment with ownership of KPIs.