Principal Sales Rep - Wisconsin

Role Overview: 

The Principal Sales Representativeis responsible for carrying out all sales and marketing activities in a specified geographical territory to maintain, develop, and grow the overall sales volume in that territory in a manner that maximizes profitability. 

A Sample of What You’ll Do in this Role: 

• Plan and organize sales activities and customer/prospect contact towards achieving agreed business goals. 

• Plan and develop dealer/distributor network in specified territory according to the agreed market development strategy. 

• Motivate dealers and distributors to promote a portfolio of products and services. 

• Educate growers, dealers& distributors on new products. 

• Conduct direct farm visits to growers to promote and sell a portfolio of products. 

• Conduct direct visits to dealers and distributors to assist in selling a portfolio of products. 

• Sell and service equipment related to the application of fertilizer products. 

• Sell storage tanks related to the storage of fertilizer products. 

• Deliver fertilizer, parts & equipment, and storage tanks to dealers and farmers. 

• Conduct grower meetings to promote the use of products. 

• Attend farm shows to promote the use of products and services. 

• Locate and develop test plot locations as they relate to the research & development program. 

• Manage and collect accounts receivable as required to keep receivables current. 

What You Bring to the Role:   

• Proven experience in agricultural sales, preferably with fertilizer or crop protection products 

• Strong knowledge of local crops and market practices 

• Familiarity with fertilizer storage, application equipment, and product logistics 

• Proficiency in Microsoft Office Suite (Excel, Outlook, Word) 

• Ability to travel throughout the assigned territory 

What Makes You a Great Fit: 

• Youdemonstrateleadership qualities 

• You’re able to influence cross-functional teams and stakeholders without formal authority  

• You’re skilled at managing multiple projects  

• You have strong organizational skills and project planning  

• You have excellent communication skills 

Compensation and Benefits: 

• In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $91,200 - $127,750. Note that salary may vary based on location, skills, and experience.   

• This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/