Description

The Marketing Coordinator will work with the Director of Corporate Marketing to support marketing efforts for all GFO Home divisions: Austin and DFW

Essential Duties and responsibilities include the following. Other duties may be assigned.

Work with Director of Corporate Marketing to brainstorm, coordinate, create and execute community specific and division-level marketing initiatives to increase sales traffic, sales and achieve business plan
Work closely with all division’s sales teams and management to prioritize business and information needs
Assist in updating and maintaining website floorplans, IPMs, home inventory, community updates, etc.
Manage and coordinate incoming marketing requests; marketing collateral, community-specific digital assets, promotional items, etc.
Load and maintain photos online, primarily GFO website & MLS, audit home photography for needed updates
Perform ongoing website and MLS audits to ensure content is accurate and up to date
Input new pricing, price changes, new inventory homes, update home information, statuses, on the website and MLS.
Work within the CRM system (Lasso) for email marketing campaigns and reporting to management
Maintain inventory of marketing supplies at corporate and division level
Assist in the new community opening process (Interest list campaigns, marketing collateral, print material & sales collateral)
Assist in the execution of consumer/Realtor events
Create email marketing, social media/website updates, community flyers and marketing materials
Occasional weekend hours may be required for weekend model grand openings or weekend events

Requirements

Must have a vehicle and a valid driver’s license
Proficiency with MS Office including Teams and Excel
Familiarity with the Google platform for use of Google Forms, Sheets
Previous experience in MLS data and website data entry preferred
Familiarity with Canva for creating social media assets and marketing materials is a plus
Website or database data entry management
Social Media management – Facebook & Instagram
Strong written and verbal communication skills
Attention to detail and critical thinking beyond the task at hand
Ability to work independently and part of a collaborative team
Ability to manage multiple functions, projects and tasks concurrently, strong multitasking skills
2-4 years of marketing experience
Real Estate or Homebuilder experience a plus

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