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Position Overview
The Landing Page Specialist & Coach builds and optimizes high-converting landing pages for client campaigns, and coaches client teams on conversion-focused page design so they can maintain and iterate pages independently.
Key Responsibilities
- Design, build, and A/B test landing pages for clients by understanding the client's page-builder stack (e.g., ClickFunnels, Unbounce, WordPress, HubSpot).
- Apply conversion best practices — messaging hierarchy, offer clarity, page speed, mobile experience — to every build.
- Run structured testing programs and translate results into specific, prioritized recommendations.
- Coach client marketing teams on conversion-focused design principles during virtual office hours.
- Maintain best practices of proven page patterns and share them across the client portfolio.
Required Qualifications
- 3+ years building and optimizing landing pages, with a portfolio of measurable conversion improvements.
- Working knowledge of at least two major landing page/website platforms.
- Basic understanding of page speed, mobile responsiveness, and tracking pixel placement.
- Ability to explain design and copy decisions to clients in terms of business impact, not just aesthetics.
Preferred Qualifications
- Copywriting or UX background.
- Experience with A/B testing tools (Google Optimize successors, VWO, Unbounce native testing).
- Agency experience across multiple industries.
What We Look For in Every Client-Facing Expert
- Think Bigger Mindset — approaches every client problem by asking 'what would 10x better look like?' rather than settling for marginal fixes.
- Service-Minded — treats every client interaction as a chance to build trust; follows through without being chased.
- Clear Communicator — translates technical or strategic detail into language a business owner can act on, in writing and live sessions.
- Coach, Not Just Doer — comfortable teaching a client to run a process, not only running it for them.
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