Director of Admissions

The Director of Admissions provides strategic and operational leadership for undergraduate
recruitment and admissions at Lyon College, with a primary focus on growing and stabilizing
enrollment. This role is responsible for developing and executing a results-driven recruitment
strategy that increases enrollment of first-time, full-time (FRESH) and transfer students, with
particular emphasis on the Batesville Area Pipeline (BAP) and the expanded BAP-plus region
(within a 150-mile radius).

This is a hands-on leadership role requiring both strategic vision and direct execution. The
Director oversees the full admissions lifecycle, manages staff and resources, and ensures a
data-informed, student-centered approach to recruitment. The Director works closely with the
Vice President for Enrollment Management to align strategy, manage budget priorities, and
achieve institutional enrollment goals in a resource-conscious environment.

• Develop and implement a focused recruitment strategy to grow enrollment in key
  markets, including the Batesville Area Pipeline (BAP) and BAP-plus region.
• Increase enrollment of first-time, full-time (FRESH) and transfer students through
  targeted, data-informed initiatives.
• Establish and monitor enrollment goals, funnel metrics, and yield strategies to support
  institutional growth and stability.
• Regularly assess recruitment effectiveness and adjust strategies to maximize results
  within budget constraints.

Minimum Qualifications
● Bachelor's degree required; master's degree preferred.
● Minimum of 5 years of experience in admissions, enrollment management, or related field.
● Demonstrated success in meeting enrollment goals and managing recruitment initiatives. Preferred Qualifications
● Experience working in rural or regional recruitment markets.
● Experience with CRM systems (preferably JRM or similar SALESFORCE-based platforms).
● Experience in access-focused or mission-driven institutions.