Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.
At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:
- intentionally create a sense of community and belonging for our guests, employees and franchise partners
- continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
- sustain a culture that promotes diversity of thought and experiences
- ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
- drive change in our company and industry through action and implementation
Summary:
The OAK Regional Marketing Manager cultivates the marketing functions for a property including strategic marketing planning/execution, partnerships, digital marketing, social media marketing, email marketing, and on-site marketing. The Regional Marketing Manager acts as a marketing consultant to operations and revenue teams to direct and strategize marketing initiatives at the campground level and manage the end-to-end execution for the properties within your assigned region. |
Essential Duties and Responsibilities:
- Database Marketing: Serves as the expert on local markets and regions. Analyzes past business performance in correlation to other properties, forecasting both short- and long-term business needs. Knowledge of business trends and key business impacts with a sound understanding of statistical and business analysis. Inspire trial and connect with our guests to drive loyalty.
- Marketing Planning and Execution: In coordination with operations and revenue, the Regional Marketing Manager develops property marketing plans and programs. Nimble and strategic plans with a multi-channel approach. Success is measured by pre-defined strategic goals tracked through monthly and quarterly benchmarks.
- Relationship Management: We build cross-functional teams who are accountable to each other. Effectively collecting and communicating information to and from many sources including vendors, campgrounds, managers, and freelance professionals.
- Marketing Consulting: Take overall marketing processes and strategy and adapt to each individual campground based on the campground market. Identify and communicate business needs and opportunities in conjunction with the revenue and operations teams and devise plans to pivot strategy or act.
- Budget Management: Collaboratively with operations, build, manage, and reconcile property marketing budgets ensuring all expenditures are within allocated limits.
- Marketing Platform Management: Act as the owner of the KOA.com page, email platform, social media platform, TruDigital, etc. and lead messaging and distribution for those platforms on the campground’s behalf.
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Non-essential Duties and Responsibilities:
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This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice. |
Required Education and Experience:
- Four-year college degree, preferably in Marketing, Market Research, Business Management or a related field.
- 3-5 years of marketing, specifically in a research or strategic role
- Ability to handle various projects and tight deadlines under minimal supervision in a fast-paced, result-driven environment
- Experience with and knowledge of email, web, and social media marketing.
- Innovative thinker capable of operating both in a strategic capacity (big picture perspective, asks 'why') and a hands-on/execution capacity (detail-oriented, conscientious)
- Must have technical aptitude with the following programs: Excel, Word, and PowerPoint
- Experience working with multi-units and cross departmental collaboration
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Preferred Education and Experience:
- Experience with Click Up or similar project management software a plus
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Physical demands and working conditions:
- Ability to lift and carry up to 25 pounds occasionally
- Ability to travel by air and auto
- Ability to answer phone calls, hear issues, and give direction while viewing computer screens
- Must speak and write English fluently
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KOA does not sponsor Visas
KOA currently does NOT hire in the following states:
Alabama | Idaho | Rhode Island |
Alaska | Louisiana | South Dakota |
Delaware | Mississippi | Vermont |
District of Columbia | Nebraska | Washington |
Hawaii | New Hampshire | West Virginia |
| North Dakota | Wisconsin |
Benefits Offered:
- Medical/Vision Insurance
- Dental Insurance
- Health Savings Account
- Flexible Spending Account
- Dependent Care Account
- Paid Life & AD&D Insurance
- Paid Short Term and Long Term Disability
- Voluntary Life & AD&D Insurance
- Voluntary Critical Illness Insurance
- Voluntary Accident Insurance
- Voluntary Hospital Indemnity Insurance
- Paid Time Off
- Paid Parental Leave
- Employee Assistance Program
- 401K Retirement Plan
- 401K Company Contributions
Kampgrounds of America, Inc. ("KOA") is an Equal Opportunity Employer. KOA is committed to providing a workplace free of discrimination and harassment, where all employees and applicants are treated with respect and employment decisions are based on qualifications and merit.
KOA strictly prohibits and does not tolerate discrimination or harassment against employees, applicants, or any other covered persons on the basis of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy, childbirth and related medical conditions, gender identity, and sexual orientation), age, physical or mental disability, citizenship or immigration status, genetic information (including family medical history), parental status, political affiliation, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, training, promotion, compensation, benefits, discipline, and termination.
KOA complies with the Americans with Disabilities Act, the Pregnant Workers Fairness Act, and all applicable state and local laws, and will provide reasonable accommodations to qualified individuals for disability, sincerely held religious beliefs or practices, and pregnancy, childbirth, or related medical conditions, unless doing so would impose an undue hardship. If you need an accommodation, please contact the Human Resources department at hr@koa.net.
KOA prohibits retaliation against any employee or applicant who, in good faith, reports or opposes discrimination or harassment, requests an accommodation, or participates in any related investigation or proceeding. Employees who believe they have experienced or witnessed conduct that violates this policy should report it to the Human Resources department at hr@koa.net.
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