Theposition will provide an opportunity to develop experience across social mediastrategy, content creation, digital campaigns, analytics, and communicationswithin an international research and development organization.
Content Creation and Curation
- Develop,curate, and schedule engaging content tailored for various social mediaplatforms, including Facebook, Instagram, X, LinkedIn, and others.
- Focusprimarily on English-language channels, with support to other language channelsas required.
- Supportthe production of shareable digital content, including graphics, videos,infographics, and animations.
- Adaptcontent for different platforms while maintaining Landscape Alliance’s brandand editorial guidelines.
Community Engagement
- Monitorsocial media channels daily.
- Respondto comments, messages, and inquiries in a timely and professional manner.
- Identifyopportunities to increase audience engagement and interaction.
Campaign Planning and Execution
- Supportthe planning and implementation of social media campaigns and initiatives.
- Workwith colleagues across the organization to develop content that supportsbroader communications and campaign objectives.
- Supportpaid social media activities, including the planning, implementation,monitoring, and tracking of sponsored posts and advertisements.
Analytics and Reporting
- Monitorsocial media analytics and performance metrics.
- Supportthe preparation of regular social media reports.
- Identifytrends and insights that can inform content development and improve socialmedia performance.
- Contributeto testing and optimizing content based on audience engagement and performancedata.
Creative Strategy and Innovation
- Stay upto date with emerging social media trends, tools, formats, and best practices.
- Suggestcreative approaches to increase audience engagement and reach.
- Contributeideas for new content formats, campaigns, and social media activities.
Visual and Multimedia Support
- Providebasic photo and video support for social media content, including basicediting.
- Supportthe creation of high-quality visual content for social media channels.
- Workwith the design team to develop visually compelling assets that followLandscape Alliance’s brand guidelines.
Strategic Alignment
- Supportthe implementation and ongoing development of Landscape Alliance’s social mediastrategy in collaboration with the Global Social Media Coordinator.
- Contributeto maintaining consistency in messaging, branding, and content across LandscapeAlliance’s social media channels.
Additional Tasks
- Supportscience writing, event coverage, and live social media reporting.
- Providesocial media support for organizational events, campaigns, and key moments.
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