Digital Marketing Manager

Object Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager 3

Digital Marketing Manager 3 (Boise, ID - Onsite)

MAJOR RESPONSIBILITES:

•        Own end-to-end blog process (writing throughapproval)

•        Create and optimize website content (blogs,glossary, product, and other pages)

•        Conduct keyword research and improve searchrankings

•        Analyze performance (traffic, impressions,keyword rankings) and report metrics

•        Audit existing content and fill SEO gaps

•        Support AI-related initiatives (promptanalysis, improving visibility in LLMs, use AI tools for drafting)

SKILLS AND ABILITIES REQUIRED:

Core SEO Execution

•        Conduct keyword research for blog and glossarytopics using SEO tools (e.g., SEMrush)

•        Create SEO-driven content outlines for blogarticles and product pages (structure, headings, intent, and target keywords)for business units

•        Coordinate with writers, agencies, internalteams, and AI tools to move content through production stages

•        Manage content workflow from intake throughpublication (backlog → in progress → review → published)

•        Maintain content pipeline visibility and statustracking for stakeholders

•        Track and report basic content performance

•        Report on content performance, highlightingwhat was successfully executed versus what did not meet expectations

•        Review and optimize draft content to ensurestrong SEO structure and alignment with target keywords

•        Conduct off‑site outreach to build high‑qualitybacklinks

•        Strengthen internal linking by strategicallyconnecting related pages across the site

GEO & LLM Optimization

•        Enhance existing content for GEO performance byrewriting definitions, structuring answer-first sections, and improving clarityfor AI-driven search

•        Develop and expand FAQ sections using targetedqueries, ensuring concise, technically accurate, and AI-friendly responses

•        Apply consistent content structuring bestpractices (headers, bullets, short-form answers) to improve retrieval in AIOverviews and LLMs

•        Strengthen entity coverage and internal linkingby incorporating related technologies, use cases, and optimized anchor text

•        Execute scalable on-page optimizations usingprovided briefs, checklists, and tools to improve visibility across search andgenerative platforms

QUALIFICATIONS AND EXPERIENCE

•        Bachelor’s degree in Marketing, Communications,English, or a related field

•        3+ years experience in SEO, content marketing,or digital marketing

•        Familiarity with SEO tools (SEMrush or similar)

•        Strong understanding of keyword research andsearch intent

•        Familiarity with GEO concepts and AI searchoptimization — understanding of how LLMs discover, read, and cite content

•        Experience writing or editing for AI-readiness,including semantic structure, conversational keyword integration, and entityoptimization

•        Strong cross-functional collaboration skills,including the ability to work directly with tech teams on site health andschema implementation needs

•        Strong communication skills and attention todetail

•        Experience with project management platforms(Workfront)

•        Exposure to analytics tools (Google Analytics,Adobe Analytics)

•        Background in B2B or technical contentenvironments (Semiconductors, memory and storage)

•        Ability to write technical content (AI toolsmay assist with drafting)

•        Exposure to GEO tools such as Athena, Gradial,or similar platforms that track AI visibility and citations

•        Experience with AI agents, humanizing AIcontent, etc

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About us

About us:

OTSI is a global technologypartner providing enterprise IT consulting, digital solutions, and managedservices. We help organizations modernize complex technology landscapes,harness the power of data, and build scalable AI-led ecosystems to accelerate innovationand business growth. With over 26 years of experience, we consistently turncomplex challenges into success stories through our strong technicalcapabilities and deep industry knowledge. Our global team of 1,800+professionals, spread across 6 countries, delivers cutting-edge solutions forcustomers across Banking, Financial Services, Insurance, Transportation &Logistics, Energy & Utilities, Healthcare & Life Sciences, Government,Hi-Tech, Telecom & Media, Manufacturing, and more.

Our focused technologyareas:

·        AI/ML (Agentic AI Solutions, GenAI/LLMs, Natural Language Processing,Intelligent Processing, Physical Intelligence)

·        Data & Analytics (Data Architecture, Data Engineering, DataMigration, Data Modernization, Big Data, Analytics and BI)

·        Cloud (Cloud Computing, Cloud Migration, Cloud-Native Architecture,Hybrid and Multi-Cloud)

·        Digital Engineering (Application Modernization, Product Engineering,Platform Engineering, DevSecOps)

·        Quality Engineering (Manual Testing, Nonfunctional testing, TestAutomation, Digital Testing)

·        Enterprise Platforms (SAP, Microsoft, Oracle, etc.)

Our focused industries andtarget segments:

·      Banking, Financial Services, & Insurance

·      Manufacturing, Transportation, & Logistics

·      Energy & Utilities

·      Telecom & Media

·      Healthcare & Lifesciences

·      Government & Public Sector (FED, SLED, & Partners)

·      Hi-Tech