We are looking for a hands-on Content Creator who can turn ideas into high-performing, social-first content. The role owns

content execution across shoots, Reels, Shorts and brand channels, with a strong eye for storytelling, visual quality and trends.

Key Responsibilities

 Own end-to-end social content execution across Instagram, YouTube and digital platforms.

 Plan and execute shoots, including moodboards, references, talent, styling, props and on-ground coordination.

 Create compelling Reels, Shorts and static content with strong hooks, scripts, storytelling and pacing.

 Create and feature in brand content with a strong creator-first lens.

 Coordinate with influencers, creators, agencies, production houses and freelancers to deliver content on time.

 Track trends, competitors and platform formats; identify ideas relevant to the brand.

 Review content performance (views, engagement, saves) and turn learnings into better content.

 Support YouTube Shorts and long-form content, including scripting, thumbnails, titles and content packaging.

 Support brand activations, creator-led campaigns and community initiatives; capture and repurpose content.

What We’re Looking For

 Strong understanding of Instagram, YouTube and short-form content.

 Excellent storytelling, visual sense and understanding of social trends.

 Hands-on experience with shoots, styling, creators and content production.

 Confident on-camera presence and willingness to create/feature in content.

 Strong execution, ownership, coordination and attention to detail.

 Prior experience in D2C, beauty, skincare or lifestyle brands is a plus.

Success in This Role

 Consistently deliver high-quality, on-brand content that improves engagement, content performance and brand visibility.

1–3 years of experience in Influencer Marketing, Social Media, or Digital Marketing.
Strong understanding of Instagram, YouTube, and creator ecosystem.
Interest in skincare, beauty, and digital culture.
Strong research, communication, and analytical skills.
Ability to identify trends and convert insights into actionable ideas.

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