Campaign Analyst

Overview

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Responsibilities

What you will enjoy in this role

• Working together with colleagues to develop and implement effective campaign strategies for clients.
• Utilizing strong time and process management abilities to handle tasks efficiently.
• Applying analytical thinking to thoroughly solve complex problems.
• Maintaining documentation and technical third-party tag specs.

We are the organization’s go-to resource for campaign operations with expertise in platform implementation, workflow management and workload prioritization, bridging knowledge gaps and proactively solving real-time errors

What you will do

• Execute digital campaigns across multiple platforms, including display banners, mobile applications, CTV/OTT/OLV, and native formats.
• Construct detailed decision trees and audience targeting rules tailored to individual client strategies
• Trafficking creative assets (third-party tags, videos, HTML5) into proprietary ad-server, ensuring proper configuration, function, and scheduling
• Proactively identify and address errors in campaign setup, resolving issues prior to activation to ensure seamless execution
• Troubleshoot and resolve issues related to creative assets, third-party tags, custom personalization scripting logic, audience targeting and impression count discrepancies, ensuring compatibility across devices and browsers.
• Evaluate workflow processes to identify inefficiencies and recommend improvements that enhance operational efficiency and increase automation
• Monitor the assigned campaign ticketing queue and prioritize tasks to ensure timely daily implementation
• Communicate regularly with internal teams to guarantee campaigns are launched promptly and executed in accordance with insertion orders.
• Assist with documentation and ongoing maintenance of tag specifications, product requirements, and process workflows.

Qualifications

• Proven experience (4+ years) managing digital campaigns in ad operations or ad trafficking role.
• Proficiency in executing digital campaigns in ad-serving platforms, DSPs or Content Management Systems.
• Strong ability to analyze data and trends.
• Experience with JavaScript, SQL, and HTML5 is considered an asset, as these technologies are frequently utilized within our digital campaigns.
• Familiarity with web inspection and debugging tools such as Chrome DevTools, or Fiddler.
• Highly independent in both work and learning, with a desire to quickly digest and develop new skills.
• Proven communication skills, with ability to bridge communication between internal technical and non-technical teams
• Effective time management and planning skills to support multiple campaigns simultaneously under strict deadlines
• Flexibility and adaptability in being able to take on new campaigns and advertisers with little notice or training.
• Proven experience as a positive and helpful team member who actively contributes toward the team’s common goals.
• Demonstrates innovative thinking and the capacity to develop effective solutions quickly in high-pressure situations.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Additional Information

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. 

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