Director of Audience Growth

Director of Audience Growth

Digital health media · Full-time · Remote-friendly (EST preferred)

Due to continued growth, our client is hiring a Director of Audience Growth for its physician engagement platform.

The Director of Audience Growth is responsible for the size, activity, and retention of the registered HCP audience on the platform. This role owns the mandate to stabilize the audience base, reverse erosion, and grow active, engaged HCPs quarter over quarter.

This is a hands-on operator role. The Director personally builds journeys in the ESP, configures segments in the CDP, runs experiments, reads dashboards, and authors briefs. The role leads the Commercial Operations Manager and the campaign delivery team, and partners closely with Product, Content, Sales, and Data.

Commercial campaigns serve as a signal source for this role. Every sponsored send to a registered HCP is a behavioral data point about that physician's interests, engagement state, fatigue, and channel preference. The Director extracts that intelligence and feeds it back into acquisition, segmentation, lifecycle, and reactivation programs, and sets the suppression and frequency rules that protect audience health while commercial campaigns are in flight.

Requirements

Required Qualifications

Reactivation and Retention

• Build, send, QA, and iterate lifecycle journeys in Iterable (or equivalent ESP) personally: onboarding, early-tenure engagement, mid-life retention, at-risk intervention, win-back.
  
• Run a continuous reactivation engine against dormant and at-risk HCPs; own the trigger logic, content strategy, and frequency rules.
  
• Run a structured churn-analysis cadence — quantitative cohort decay reads plus qualitative HCP feedback — and convert findings into experiments within the same quarter.
  
• Own deliverability as retention infrastructure: list hygiene, suppression strategy, sender reputation, inbox placement. Partner with the email deliverability and martech specialists.
  

Registration Funnel and Conversion Rate Optimization

• Own end-to-end performance of the HCP registration funnel: traffic-to-registered-HCP conversion, NPI verification completion, profile completeness, time-to-first-engagement.
  
• Run an always-on experimentation program against registration pages, gated-content forms, progressive profiling flows, and email/landing combinations. Personally write the hypothesis, configure the test, read the result, and decide the next move.
  
• Maintain a documented learning library: every experiment, every result, every decision. Treat the library as a core deliverable of the role.
  
• Partner with Product and UX to remove friction in sign-up and reactivation flows; bring quantified business cases, not opinions.
  

Acquisition Channel Ownership

• Operate a measurable acquisition channel mix with cost-per-registered-HCP and lifetime-engagement targets per channel: SEO, programmatic, society and journal partnerships, content syndication, KOL/HCP referral, paid social on HCP-permitted platforms, and email-driven referral.
  
• Establish SEO as a core acquisition pillar with explicit organic-traffic-to-registration KPIs; partner with Content on the content side and own the conversion side.
  
• Build and maintain a partnership pipeline with medical societies, association newsletters, and publishing partners for sustained low-CAC HCP acquisition.
  
• The role’s effectiveness is judged on registered HCPs per dollar, not on channel breadth.
  

Commercial Signal Integration

• Read commercial campaign engagement data — opens, clicks, completed quizzes and surveys, downstream behavior, fatigue signals — as continuous input into the audience model. Translate findings into segmentation refinements, lifecycle adjustments, and acquisition-channel learnings.
  
• Set and enforce suppression, frequency, and fatigue governance across endemic and commercial sends so that sponsored programs do not erode the audience that makes them possible.
  
• Provide audience intelligence forward to the Commercial Operations Manager and Sales: which segments are active and receptive, which are fatigued, which messages and channels work for which physician archetypes. The Commercial Ops team designs the campaign; this role makes that design audience-aware.
  
• Close the loop: every commercial campaign produces a documented set of audience-side learnings within two weeks of flight end. This is the connective tissue, made operational.
  

Benefits

What We Offer

• Base Salary: $150,000 – $160,000 - bonus eligible 
  
• Backed by experienced leadership and stable funding
  
• Opportunity to build sales strategy from the ground up in a high-growth environment
  
• Remote-friendly with flexibility (EST timezone preferred)