Senior Analyst, Social Commerce

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

The Social Commerce team helps brands turn social discovery into measurable commerce outcomes by connecting content, creators, affiliates, media and shop operations.  We work across emerging commerce platforms, with a primary focus on TikTok Shop, to help clients launch, manage and grow integrated social commerce programs. 

To help with this, we’re looking for an outstanding Senior Analyst – someone who is highly organized, analytically minded, eager to learn and excited to work hands-on within the rapidly evolving social commerce ecosystem.  Sound like you?  Read on. 

Responsibilities

As a Senior Analyst, you’ll support the execution, measurement and ongoing optimization of social commerce programs across client accounts.  You’ll work closely with Social Commerce leadership and cross-functional teams to help manage shop operations, affiliate and creator programs, product launches, promotions, reporting and client deliverables.  You’ll also help translate platform and performance data into clear insights and recommendations that improve program effectiveness over time.

Day-to-day, your role includes:  

• Assisting the day-to-day execution of social commerce programs, primarily across TikTok Shop and other emerging commerce platforms 

• Working within TikTok Shop Seller Center, Affiliate Center and related platform tools to support shop operations, product management, and performance monitoring 

• Supporting product launches, promotions, seasonal campaigns and key commerce moments by coordinating timelines, inputs, approvals and platform requirements 

• Monitoring shop, product, creator, affiliate, content and promotional performance to identify trends, risks and optimization opportunities 

• Pulling, organizing and analyzing data from Seller Center, affiliate platforms, paid media tools and third-party commerce intelligence platforms 

• Supporting the development of recurring performance reports, client-ready presentations, competitive analyses and strategic recommendations 

• Conducting category, competitor, creator and platform research to identify relevant trends, benchmarks and growth opportunities 

• Helping maintain shop health through product listing updates, merchandising support, promotion setup, catalog quality assurance and issue tracking 

• Collaborating with internal teams and external partners across social, commerce, creator, affiliate, paid media, analytics, project management and client organizations 

• Communicating with internal and external stakeholders on scheduled deliverables, program updates and ad-hoc requests 

• Staying current on social commerce capabilities, creator economy trends, platform updates and emerging best practices 

Qualifications

• 3-5 years of experience in social commerce, e-commerce, digital media, marketplace operations or a related field 

• A four-year college degree 

• Strong interest in social commerce, creator-led commerce and the evolving role of platforms such as TikTok Shop 

• Hands-on experience with TikTok Shop, including Seller Center, Affiliate Center, shop operations or performance reporting, strongly preferred 

• Experience with commerce intelligence, creator discovery or affiliate management tools such as FastMoss, Euka or similar platforms is a plus 

• Strong analytical mindset with the ability to organize data, identify trends and translate findings into clear insights and recommended actions 

• Fluency with Excel, including pivot tables, lookups and data organization, and comfort learning new reporting and platform tools 

• Strong presentation development and storytelling skills, with the ability to build clear, polished and client-ready decks 

• Excellent project management and organizational skills, with strong attention to detail and the ability to manage multiple workstreams 

• Experience communicating and collaborating with internal teams, external partners and client stakeholders 

• Comfortable working in a fast-paced and deadline-driven environment with evolving priorities 

• Proactive, solutions-oriented and willing to learn new platforms, tools and ways of working 

Got the sparkle? Apply if you believe your unique skills are a fit. 

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.