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Senior Strategic Planner
The Senior Strategic Planner is responsible for brand alignment with creative work and strategy. This role uses consumer insights in the multicultural space and utilizes social trends to present creative strategies to clients. This role will work with a government agency.
What you will doÂ
- Develop brand strategies, write creative briefs, guide development and presentation of creative work
- Brief and collaborate with creative, social, media, and account teams to ensure alignment of strategic direction and creative development
- Bring audiences to life through passionate and authentic storytellingÂ
- Develop full-funnel strategies to drive brand growth by identifying key audience insights, mapping audience journeys, and aligning creative and media tactics across awareness, consideration, and conversion stages to deliver cohesive, performance-driven campaigns
- Recommends and implements research that will aid in the consumer insight gathering and strategic process
- Design, conduct and analyze qualitative and quantitative research studies for both insight generation and creative developmentÂ
- Develops accurate and insightful conclusions from research data and presents strategy and direction to the client
- Monitors and interprets cultural and social trends relevant to the client’s business
- Lead and participate in new business strategies and present ideas at new business pitchesÂ
Your experience  Â
- Bachelor’s degree (BA/BS)Â
- 5+ years of experience in strategic/brand planning at a creative agency or on a creative brand
- Advertising agency experience with segment experience targeting multicultural consumers with expertise in the Hispanic consumer mindset
- Experienced using and interpreting syndicated researchÂ
- Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers, and cross-tabulated survey data to synthesize an agency point-of-view
- Ability to effectively present research results to customers, clients, and other agency employees
- Comfortable working with/without supporting teams
- Ability to travel for client and agency meetingsÂ
About us
fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at www.fluent360.com.
Agency Benefits & Perks
fluent360 offers a comprehensive benefit package including medical, dental and vision insurance, company paid life/AD&D, short-term and long-term disability, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 17 paid holidays, and flexible schedules.
fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.
Our organization participates in E-Verify. For more information visit https://www.uscis.gov/e-verify. E-Verify is an Internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
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