Products Communications Specialist

Products Communications Specialist

The Product Communications Specialist serves as the connective layer between product, marketing, and client-facing teams — ensuring product changes are clearly communicated and trained on internally and externally, that sales and marketing materials stay product-aligned, and that client-focused decisions across product and marketing are grounded in reliable data.

WHAT WILL I DO?

Communication & Enablement

• Serve as the connective layer between product, marketing, sales, and client-facing teams on releases, roadmap changes, and product updates.
• Draft release notes, FAQs, launch readiness checklists, and internal/client-facing announcements.
• Translate technical product detail into audience-appropriate messaging for internal teams, clients, and leadership.

Product Training

• Build and maintain training materials (guides, decks, walkthroughs) for new and existing products/features.
• Coordinate onboarding and enablement sessions for internal teams (sales, support, client success).
• Keep a knowledge base current as products evolve.

Marketing Support

• Partner with marketing to develop product-related content: one-pagers, sales enablement collateral, and various other channel-appropriate materials. 
• Ensure marketing materials accurately reflect product functionality and positioning.
• Support go-to-market coordination for new releases (messaging, timing, alignment).
• Assist in campaign development by contributing product expertise, messaging input, and content drafting. Support and collaborate on the creative and visual design work owned by the Marketing team.
• Marketing responsibilities are specific to product launches and product-driven decisions.

Data & Analytics

• Build and maintain recurring dashboards and reports that surface product usage, adoption, and performance data, including service attachment rate and sales/account manager performance against attachment targets, to support product strategy, roadmap decisions, marketing campaigns, and training initiatives. 
• Partner with product leadership to define and monitor KPIs/OKRs across the product portfolio.
• Proficiency in Power BI is required; this role owns the reporting layer, not the underlying data infrastructure.

WHAT DO I NEED?

• Minimum two years in product operations, product marketing, technical communication or a related cross-functional role.
• Experience building training/enablement content.
• Bachelor’s degree in Communications, Marketing, Business, or a closely related field.
• Hands-on proficiency with data/reporting tools (e.g., Power BI, Tableau, or similar), able to build and maintain dashboards independently without analyst support.
• Clear written and verbal communicator, able to adapt tone across internal, client, and leadership audiences.
• Comfortable working across multiple teams and priorities in a fast-moving product environment.
• Prior experience with Advertising Agency preferred.
• Residence in the Greater Cincinnati Metropolitan area, Hybrid, 3 days a week in office.

What You Bring.

• A connective mindset: energized by being the layer that keeps product, marketing, and client-facing teams aligned and informed.
• Passion for building training and enablement content that reduces repetitive support and enablement questions.
• Comfort turning technical product detail into clear, audience-appropriate messaging for internal teams, clients, and leadership.
• A data-driven approach: partnering with product leadership to define KPIs/OKRs and ensure metrics are trusted and actively used in decisions.