Sales Director- Packaging

This position is ideal for a packaging industry sales leader who can move seamlessly between executive strategy, coaching Regional Sales Managers, participating in high-level customer discussions, and driving profitable growth across all markets.

· Develop and execute sales strategies to achieve revenue, gross profit, and market growth objectives.

· Lead 3 Regional Sales Managers & Inside Sales Manager while driving accountability through performance management, forecasting, pipeline reviews, and business planning.

· Establish sales goals, KPIs, and territory strategies, utilizing data and market insights to guide decision-making and improve performance.

· Drive growth by expanding existing customer relationships, securing new business, and increasing penetration within target markets.

· Identify emerging market opportunities, industry trends, and competitive risks while monitoring profitability and sales performance.

· Support strategic prospecting efforts and key customer pursuits, including large enterprise and multi-location opportunities.

· Build and maintain strong relationships with customers, supplier partners, and industry stakeholders.

· Ensure consistent execution of sales processes, CRM utilization, pipeline management, and accurate forecasting across all territories.

· Foster a culture of collaboration, customer focus, accountability, and continuous improvement through ongoing coaching and sales development initiatives.

· Partner cross-functionally with Operations, Procurement, Automation, Converting, Marketing, Inside Sales, and Finance to deliver customer-focused solutions and achieve organizational goals.

Requirements

· Bachelor's degree in Business, Marketing, Sales, or a related field preferred.

· 5+ years of progressive sales leadership experience with a proven track record of growing revenue, developing high-performing teams, and managing geographically dispersed sales organizations.

· Packaging industry experience required, including knowledge of protective packaging, labels, stretch film, tape, and related industrial packaging solutions.

· Strong expertise in consultative selling, account management, business development, and strategic sales planning.

· Proficiency with CRM platforms, sales analytics tools, forecasting, and pipeline management.

· Ability to travel up to 30-50% as needed to support customers, sales teams, and business development initiatives.