Core Objectives
- Own the full revenue line: new business, renewals, retention, upselling, and key account growth.
- Build and lead a high-performing sales function — team, systems, and process — not just personally sell.
- Personally lead and close the business's largest and most strategic opportunities.
- Grow revenue from the existing client base through renewals, retention, and account expansion — not only new clients.
- Set and enforce sales standards, reporting discipline, and CRM data quality across the team.
- Own the Sales–Operations communication standard — the team executes to it; the Head of Sales manages exceptions.
- Reduce the Director's day-to-day involvement in sales activity, team management, and client escalations.
- Represent Sales at management level, contributing to overall business strategy alongside the Director and Operations.
Key Responsibilities
Revenue Ownership & Growth (Primary Function)
- Own the company's full revenue line: new business, renewals, retention, upsell, and key account growth.
- Set the annual/quarterly revenue target and the plan to hit it, in agreement with the Director.
- Personally lead and close the largest, most strategic, and most complex deals.
- Identify and develop key accounts, driving expansion revenue from the existing client base.
- Build and manage a renewal and retention process to protect and grow existing recurring rental revenue.
- Lead growth of the Perfume Projects Division as a strategic growth line — sourcing major projects personally, while the team develops smaller ones.
- Identify new markets, verticals, and product opportunities.
Sales Team Leadership
- Build, lead, coach, and hold accountable a high-performing sales team.
- Set individual and team targets and manage performance against them.
- Own team performance issues and routine client escalations — these should stop reaching the Director.
- Recruit, onboard, and develop sales talent as the team grows.
- Assist sales staff with deal strategy and closing support on their larger opportunities.
Sales Standards, Systems & Reporting
- Own the sales process standard: what "done right" looks like for CRM data, requisitions, and handovers to Operations.
- Ensure the team is trained on and complies with these standards — this role sets and audits the standard; it does not personally check every requisition, payment, or order.
- Own sales reporting: pipeline, forecast, revenue, retention, and team performance, reported to the Director and management team.
- Get personally involved in individual requisitions, payments, or handovers only where something has broken down and needs senior intervention.
- Be fully proficient in Zoho CRMÂ and drive team-wide CRM discipline.
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Sales–Operations & Cross-Functional Link
- Own the relationship and communication standard between Sales and Operations (not Operations' execution or delivery).
- Chair or delegate the weekly Sales & Operations meeting; attend personally for strategic or escalated issues only.
- Represent Sales in cross-functional planning with Marketing, Operations, and Accounts.
Commercial Leadership
- Sit as part of the management team alongside the Director and Operations Manager.
- Contribute to pricing, positioning, and go-to-market decisions.
- Provide regular commercial input into business strategy and planning.
- Forecast revenue and manage overall pipeline and account health.
Requirements
Skills & Experience Required
- Proven commercial maturity — track record operating at a senior sales leadership or management level, not only as an individual sales contributor.
- Demonstrated experience building, leading, and holding accountable a sales team.
- Experience owning a full revenue function: new business, renewals, retention, and account growth — not new business alone.
- Strong negotiation and closing ability on large, complex, or strategic deals.
- Comfortable operating at management-team level — contributing to strategy, not just executing it.
- Strong understanding of CRM systems (Zoho experience highly advantageous),(Sales force, etc).
- Able to set standards and hold others to them, rather than personally handling execution.
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Personal Attributes
- Commercially mature — operates as a business leader, not just a top performer.
- Confident negotiator, comfortable leading the largest and most complex deals.
- Builds and delegates rather than doing everything personally.
- Strong leadership presence; earns credibility with a small, established team.
- Calm under pressure; absorbs escalations rather than passing them upward.
- Strong sense of ownership and accountability for outcomes, not just activity.
- Collaborative — works well as part of a small management team.
Success in This Role Looks Like
- Revenue growth across new business, renewals, and account expansion — not just new logos.
- Client retention holding at or above target.
- The sales team consistently meeting targets without daily involvement from the Director.
- The Director's time freed from routine sales management, team issues, and client escalations.
- Strategic and major deals personally led and closed by the Head of Sales.
- Clean, disciplined CRM and reporting the management team can trust.
- A functioning weekly Sales–Operations rhythm that the Head of Sales oversees rather than runs personally.
Benefits
- Salary: Market Related
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