Global Franchise Marketing Specialist

Overview

Join Enterprise Mobility's Global Marketing team and help drive the growth of a world-class mobility brand across international markets. As a Franchise Marketing Specialist, you'll play a key role in bringing marketing strategies to life, partnering with franchisees around the globe to deliver impactful campaigns, strengthen brand presence, and support business growth. This is an exciting opportunity for a marketing professional who enjoys managing diverse projects, collaborating across teams and cultures, and making a measurable impact on a global scale.

In this role, you will develop and execute marketing initiatives that support the Global Franchising line of business, ensure consistent application of brand standards, and drive market share growth across the franchise network. Working closely with internal marketing teams, external agencies, and franchise partners, you'll support campaign localization, creative asset management, digital platform accuracy, and franchisee activation efforts. Additionally, you'll translate global marketing priorities into practical tools, resources, reporting, and project support that help franchise partners succeed in markets around the world.

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.  

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9,500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories. 

Responsibilities

We are hiring now for immediate openings.  Responsibilities include:

• Develop and execute Global Franchise marketing projects, including creating, presenting, and implementing marketing elements that support franchise operations across international markets
• Coordinate localization and execution of global marketing campaigns across the franchise network while maintaining brand alignment and adapting materials for cultural nuances, language priorities, and market needs
• Manage international creative assets within the Digital Asset Manager database, including asset organization, user access, training, and ongoing support
• Coordinate with agency partners to translate global campaign materials into scalable toolkits for franchisee activation, including digital, out-of-home, television, social, and B2B assets
• Serve as a point of contact for franchisees and local agency creative assets to support global brand consistency, compliance with brand guidelines, and effective market activation
• Conduct marketing trainings for franchisees and local agency partners on brand standards, creative asset usage, campaign materials, and available marketing resources
• Collaborate with internal teams and franchise partners to ensure accurate and consistent rental location data across global digital platforms
• Support priority international marketing projects, including consumer insights, market research, and other inputs used to inform marketing planning and business decisions
• Create and present project updates for franchise operators and business leadership teams in person or virtually, including presentations delivered independently in English or the appropriate regional language
• Develop and distribute monthly marketing results, highlighting key milestones, campaign activity, performance updates, and franchise network progress

In addition to these job functions, candidates will also need to display proficiency in the following Competencies:

• Ethics and Values
• Analyzing
• Communication
• Customer Service
• Detail-Oriented
• Flexibility
• Results-Oriented

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

• Bachelor’s Degree in marketing, advertising, communicaitons or similar 
• 3+ years of relevant marketing or advertising experience
• Business fluency in spanish - writen and verbal
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred:

• Creative development and/or copy writing experience