Job Summary: The role builds strong leadership teams, uses insights and performance data to identify opportunities, and ensures that every boutique delivers a welcoming, meticulous, and differentiated experience for clients and collectors. The Boutique Director, West provides strategic and operational leadership across The 1916 Company boutiques in Denver, Scottsdale, and Newport Beach. This senior leader is accountable for sales performance, talent development, client experience, brand partnership execution, and brand compliance across a diverse portfolio of luxury watch maisons. Current Portfolio of brands: Panerai - IWC – Omega- Breitling – Tudor - Hublot

Regional Leadership & Business Performance

Responsible to establish clear priorities, expectations, and accountability.

Drive achievement of sales, profitability, productivity, and growth objectives across all locations.

Analyze sales trends, KPIs, client activity, staffing, and operational performance to identify opportunities and risks.
Translate enterprise and brand partner priorities into focused, measurable boutique action plans.

Client Experience & Commercial Excellence

Champion a consistent luxury client experience grounded in hospitality, expertise, personalization, and long-term relationship building.

Talent, Culture & Coaching

Recruit, onboard, develop, and retain high-performing boutique leaders and associates.

Brand Partnership & Compliance

Serve as a trusted field leader for brand partners across the Western region.

Salesforce Reporting & Follow-Up

Leverage Salesforce as a daily leadership tool to monitor client outreach, lead progression, appointments, follow-up activity, and opportunity management.

Managing Sales Leads

Ensure all sales leads are acknowledged and assigned promptly, with clear ownership and response expectations.

Corporate Order Development & Management

Proactively identify and pursue corporate-order opportunities through local businesses, professional networks, client relationships, community partnerships, and boutique outreach.

Sales Leadership & Motivation

Create an energizing, performance-focused environment that motivates teams to achieve individual and collective goals.

Use clear targets, daily leadership rhythms, recognition, and coaching to reinforce strong selling behaviors.
Identify performance gaps and partner with boutique leaders on timely, practical improvement plans.
Assess development needs across the region and build focused training and coaching plans.

Monitor completion and effectiveness of company and brand-required training.

Special Event Support

Partner with the Marketing team to plan, coordinate, and execute elevated client events that support boutique, regional, and brand objectives.

Ensure timely post-event follow-up, including client outreach, opportunity tracking, performance analysis, and recommendations for future activations.

Visual Merchandising Standards & Seasonal Brand Directives

Ensure each boutique consistently executes visual merchandising standards that reflect The 1916 Company’s luxury positioning and each brand partner’s guidelines.
Operational Excellence
Oversee staffing plans, scheduling discipline, inventory practices, security, loss prevention, and boutique readiness.

Partner across Retail, Operations, Merchandising, Marketing, Finance, People, Security, and Client Experience to remove obstacles and improve execution.

Maintain a consistent cadence of boutique visits, leadership reviews, and follow-through on commitments.

Required Experience

Minimum of 5 years of progressive leadership experience in luxury retail, watches and jewelry, fashion, hospitality, or a related premium client environment.

Demonstrated success leading sales teams and motivating performance against ambitious goals.
Experience overseeing multiple locations, complex operations, or a geographically dispersed team strongly preferred.

Core Capabilities

Strong analytical skills with the ability to interpret business results, identify trends, and convert insights into action.
Credible knowledge of luxury brands, craftsmanship, client expectations, and the collector community.

Ability to prioritize across multiple boutiques, brands, stakeholders, and deadlines.

Travel & Schedule

Frequent travel among Denver, Scottsdale, and Newport Beach, with additional travel for company and brand partner meetings, training, and events.

Flexibility to work evenings, weekends

EQUAL OPPORTUNITY EMPLOYER

The 1916 Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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