• Edit short-form video content (Reels, clips) for Instagram and X
• Edit long-form content for the podcast/sports center
• Post and manage content across Instagram and X on a consistent schedule
• Tag athletes, schools, teams, and relevant accounts on posts to increase reach and engagement
• Build and manage a monthly content calendar for client review ahead of posting
• Grow followers and traffic, with a focus on reaching a junior high and high school audience
• Create marketing content and promotion for magazine releases and other projects as they launch
• Run and manage paid promotions on X within the client's set budget
• Track analytics (follower growth, audience demographics, engagement) and share regular performance reports
• Learn the brand, voice, and audience in the first week to keep content aligned with existing branding
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