Senior Brand Marketing Manager

Peoplr is seeking a proactive, ownership-minded Senior BrandMarketing Manager for our client, Cabana Life, an established, founder-ledapparel brand. This job is ideal for candidates who bring fresh thinking,strong judgment, and the ability to think strategically while regularly rollingup their sleeves to make great work happen. The Senior Brand Marketing Manageris a full-time, regular role. The chosen candidate will work hybrid fromcompany headquarters in Jacksonville Beach, FL. Occasional travel within thestate of Florida will be required for photoshoots (less than 25%).

What You’ll Do (KeyResponsibilities)

As a Senior Brand Marketing Manager, you will…

•  Leadbrand strategy and messaging, developing a clear and differentiated brand voicewhile creating compelling campaigns, product stories, and customercommunications across all channels
  
• Ownthe customer journey and lifecycle strategy, driving acquisition, conversion,retention, loyalty, and customer lifetime value through targeted messaging,storytelling, and content experiences
  
• Leveragecustomer insights and performance data to identify opportunities, test newapproaches, and translate learnings into stronger marketing campaigns, creativedirection, and business growth
  
• Providecreative and content leadership across paid, owned, and earned channels, ensuringa consistent, high-quality brand experience and effective collaboration withagencies, creators, and partners
  
• Partnerclosely with ecommerce and cross-functional teams to connect brand strategywith commercial outcomes, balancing big-picture leadership with hands-onexecution to deliver impactful campaigns and measurable results
  

Compensation & Benefits

• Competitivepay
  
• Monthlyhealthcare reimbursement
  

Required Qualifications

• Meaningful experience buildingand marketing a direct-to-consumer brand with at least $6mil in ecommercerevenue and $10mil in overall revenue
  
• Deepunderstanding of customer motivations, behaviors, and purchase drivers; strongcuriosity about why customers buy and what builds long-term loyalty
  
• Abilityto develop and scale compelling brand and product narratives that translateconsistently across paid, owned, and earned channels (e.g., paid ads, organicsocial, UGC, email/SMS, website, product launches, postcards/direct mail)
  
• Strongunderstanding of customer segmentation and the full customer journey fromacquisition through repeat purchase
  
• Commercially minded; uses customer insights andperformance data to form hypotheses, test ideas, and improve brand andmarketing results
  
• Entrepreneurialand resourceful; spots opportunities, takes initiative, and finds practicalways to make progress without waiting for a detailed playbook
  
• Strongunderstanding of how brand marketing, product strategy, merchandising,ecommerce, and performance marketing work together to drive business results
  
• Demonstratedsuccess partnering cross-functionally with leadership to align priorities anddrive execution
  
• Comfortablebalancing strategic thinking with hands-on execution in a fast-paced, evolvingbusiness, and willing to respectfully challenge conventional thinking
  
• Bachelor’sdegree
  

Preferred Qualifications

• Graduatedegree
  
• Certificationsand/or hands-on experience with Klaviyo, Triple Whale, Shopify