Marketing Director

Description

PURPOSE OF POSITION

To execute and follow written plan for establishing and maintaining an effective working relationship to assure timely intake and referrals of patients for hospice services, assuring appropriate referral and registration.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Listed below is an outline of the major duties and responsibilities that will be required. Administrative authority, responsibility, and accountability necessary to perform the assigned duties under the supervision of the CEO/COO, are delegated to this position.

Every effort has been made to make your job description as complete as possible. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is a logical assignment to the position.

DUTIES

1.                   Marketing

a.                   Supervises the Hospice Liaisons/Marketers in performing all delegated job functions.

b.                   Develop and implement the organization’s marketing and admissions plan in order to meet referral goals.

c.                   Executes and follows a written plan designed in cooperation with CEO for contacting healthcare professionals to educate the staff and patients about Hospice availability and benefits of Hospice’s services.

d.                   Effectively implements a territory management system. Strategically reassesses the territory on an on-going basis and adjusts plans and actions accordingly.

e.                   Analyzes and monitors industry trends.

f.                    Maintains current data on market area, competitors, and marketing strategies; participates in weekly development meetings; completes and submits, as required, activity reports, referral and admission statistics and documentation.

g.                   Prepare monthly reports for the CEO demonstrating the number and the quality of contacts.

h.                   Responsible for setting and monitoring progress of referral targets, goals and objectives for the marketing and admissions non-clinical staff.

i.                    Meets weekly, and as appropriate, with the Hospice team to obtain information for use in communication with referring professionals and their staff.

j.                    Leads team training sessions with a focus on sales and marketing.

k.                   Implement regularly scheduled diversified in-house training for Marketing and Admissions non-clinical staff.

l.                    Assists in the development of new programs to meet the needs of the community.

m.                 Collaborates in the development of tailored presentations for the Hospice Liaisons.

n.                   Provides presentations to groups in the medical, educational, and general communities.

o.                   Coordinates requests for in-service educational meetings with the CEO.

p.                   Develop relationships with community referral sources, agencies, health care professionals, and other community groups.

q.                   Provides face-to-fact contact with community referral sources, agencies, health care professionals, hospitals, and other community groups in a systematic manner through frequent short visits to discuss patients and the applicability of Hospice’s services to meet their needs.

r.                    Functions as primary spokesperson for Hospice El Paso marketing opportunities

2.                   Administrative

a.                   Creates an environment in which Marketing and Admissions staff member ha the desire to provide superior admissions services to referral sources and persons referred for admission.

b.                   Develops a team approach that results in each Marketing and Admissions non-clinical staff member being knowledgeable about his/her position and performing each task as efficiently and effectively as possible.

c.                   Develops, maintains, and revises, as necessary, a model process to be followed in the handling of each referral.

d.                   Meets weekly and as appropriate with Hospice teams to obtain information for use in communication with referring professionals and their staff.

3.                   Admissions

a.                   Works with the Leadership, Marketing, Admissions team, and Admissions non-clinical staff to ensure completion of admissions in a timely fashion.

b.                   Works directly with physicians and discharge planners to facilitate admissions process.

RESPONSIBILITIES

1.                   General

a.                   Complies with all applicable Hospice policies, procedures, and patient protocols.

b.                   Participates in orientation of employees, volunteers, and students.

c.                   Serves on Education, Safety and Policies & Procedures Committees as appropriate.

d.                   Reviews, approves, and submits timesheets in timely manner.

e.                   Annually reviews department policies and procedures, manuals, job descriptions, etc. and recommends appropriate changes to CEO.

f.                    Evaluates employee performance annually and as otherwise needed. Makes recommendations concerning wage/salary adjustments, discipline, etc., to CEO.

g.                   Works with CEO to develop and maintain annual budget.

h.                   Functions independently, demonstrates personal integrity, flexibility, and the ability to work effectively with other personnel under varying circumstances.

i.                    Maintains a professional appearance.

j.                    Displays a consistent positive attitude.

k.                   Demonstrates Values of Hospice: 

l.                    Adheres to Hospice El Paso Mission and Value Statement. 

m.                 Performs other duties as assigned.

 2.                   Communication

a.                   Establishes and maintains effective communication and a cooperative manner with patient/family members, physicians, professionals and support staff working in hospitals, nursing facilities, foster homes, and other related facilities as required by position.

b.                   Uses tact and sensitivity in communicating with patients/families, physicians, professionals and support staff working in hospitals, nursing facilities, foster homes, and related facilities as required by position

c.                   Establishes and maintains a cooperative manner and effective communication, both verbally and in writing, with all levels of Hospice staff.

d.                   Complies with HIPAA standards by abiding with the minimum necessary Protected Health

e.                   Information to perform job responsibilities.

 3.                   Professional Development

a.                   Attends and participates in inservices, education classes and on-the-job-training programs as required.

b.                   Attends workshops and seminars as approved.

c.                   Reviews professional literature on an ongoing basis to maintain knowledge and competency in current and developing admissions issues.

d.                   Attends ethics and compliance training and maintains compliance with the CCP.

Requirements

QUALIFICATIONS

1.                   Education and Experience

a.                   Bachelor’s degree in nursing, marketing, business or other health-related field.

b.                   Masters’ Degree preferred but not required.

c.                   Minimum of three plus years of professional sales and marketing leadership experience in the hospice industry.

d.                   Previous sales/marketing and training experience in the healthcare industry.

e.                   Able to demonstrate history of positive sales and marketing results.

f.                    Able to demonstrate proficiency in skills related to public relations and marketing.

2.                   Technical/Other Skills

a.                   Bilingual English/Spanish - Must be able to read, write, and speak English at a level which will permit the employee to accurately understand and communicate information as necessary to safely and efficiently perform job duties.

b.                   Exceptional communication skills – both verbal and written.

c.                   Excellent problem-solving skills.

d.                   Proficient in MS Word, Excel, and PowerPoint.

e.                   Excellent written and oral presentation skills.

f.                    Organized and detail oriented.

g.                   Able to plan and carry out small and large scale professional referral networking events.

h.                   Flexible ability to work in a team environment.

i.                    Manages time effectively, meets deadlines.

j.                    Persistent and goal oriented.

k.                   Personal vehicle available for transportation during work hours.

l.                    Valid driver’s license, insurance as required by state of Texas.

 WORKING CONDITIONS

1.                   Works in a well-lit ventilated office area, as well as throughout the nursing service areas.

2.                   Subject to frequent interruptions.

3.                   Involved with physicians, patients, family members, personnel, visitors, government agencies/personnel, etc., under all conditions/circumstances.

4.                   Subject to hostile and emotionally upset patients, family members, etc.

5.                   Willingness to work beyond normal working hours, and in other positions temporarily, when necessary.

6.                   Subject to falls, burns from equipment, infectious diseases, odors, etc., throughout the workday.

7.                   Exposure level: Category II- Job does not routinely involve exposure to blood, body fluid, or tissues, but exposure or potential exposure may be required as a condition of employment.

PHYSICAL REQUIREMENTS

1.                   Physically fit and able to work in a variety of locations, primarily in well-lit/ventilated areas.

2.                   Sits, bends, lifts and walks intermittently during working hours.

3.                   Is able to reposition up to 20 pounds of weight.

4.                   Possesses sight/hearing senses or uses prosthetics that enable these senses to function adequately, so that the requirements of this position can be fully met.