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EVENTS & EXPERIENTIAL SPECIALIST

CIG Motors
Posted 8 days ago, valid for 9 days
Location

Eti-Osa, Oshodi/Isolo, Lagos

Salary

Competitive

Contract type

Full Time

Paid Time Off

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Sonic Summary

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  • The Events & Experiential Specialist is responsible for planning and executing various events and marketing initiatives to enhance CIG Motors' brand visibility.
  • Candidates should have a Bachelor's degree in Marketing, Events Management, Communications, or a related field, along with 4-6 years of experience in events management or experiential marketing.
  • The role involves managing event logistics, vendor and budget management, and designing experiential marketing concepts.
  • A competitive salary is offered, along with additional benefits such as a 13th-month allowance, monthly performance bonus, and paid time off.
  • Experience in the automotive industry is advantageous and strong organizational and communication skills are essential for success in this position.

Job Summary:


The Events & Experiential Specialist plans and executesevents, activations, and experiential marketing initiatives, including testdrives, exhibitions, product launches, and sponsorships, that enhance CIGMotors' brand visibility and deepen customer engagement.
 

Key Responsibilities:

EventPlanning & Execution

  • Plan, coordinate, and execute company events, exhibitions, test-drive sessions, product launches, and brand activations.
  • Manage event logistics, timelines, and on-the-ground execution to ensure smooth delivery.

Vendor,Venue & Budget Management

  • Source and manage vendors, venues, and suppliers for events and activations.
  • Manage event budgets and ensure cost-effective delivery without compromising quality.

ExperientialMarketing & Partnerships

  • Design experiential marketing concepts that drive brand engagement and lead generation.
  • Identify and support sponsorship opportunities and partner activations that align with brand objectives.

Coordination& Reporting

  • Work closely with sales, marketing, and dealership teams to align events with business objectives.
  • Evaluate event outcomes, gather feedback, and report on turnout, leads generated, and ROI.


Requirements

Qualifications and Experience:


  • Bachelor's degree in Marketing, Events Management, Communications, or a related field.
  • Minimum of 4-6 years' experience in events management or experiential marketing.
  • Experience in the automotive or a related consumer industry is an advantage.
  • Strong project and vendor management skills.
  • Creativity in designing experiential and activation concepts.
  • Sound budget management ability.
  • Excellent organizational and multitasking skills.
  • ​Strong communication and stakeholder coordination skills.




Benefits

  • Competitive Salary
  • 13th Month Allowance
  • Leave Allowance
  • Monthly Performance Bonus
  • Retirement Savings
  • Paid Time Off
  • Opportunity to work in a fast-paced and dynamic environment





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