Job Summary:
The Events & Experiential Specialist plans and executesevents, activations, and experiential marketing initiatives, including testdrives, exhibitions, product launches, and sponsorships, that enhance CIGMotors' brand visibility and deepen customer engagement.
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Key Responsibilities:
EventPlanning & Execution
- Plan, coordinate, and execute company events, exhibitions, test-drive sessions, product launches, and brand activations.
- Manage event logistics, timelines, and on-the-ground execution to ensure smooth delivery.
Vendor,Venue & Budget Management
- Source and manage vendors, venues, and suppliers for events and activations.
- Manage event budgets and ensure cost-effective delivery without compromising quality.
ExperientialMarketing & Partnerships
- Design experiential marketing concepts that drive brand engagement and lead generation.
- Identify and support sponsorship opportunities and partner activations that align with brand objectives.
Coordination& Reporting
- Work closely with sales, marketing, and dealership teams to align events with business objectives.
- Evaluate event outcomes, gather feedback, and report on turnout, leads generated, and ROI.
Requirements
Qualifications and Experience:
- Bachelor's degree in Marketing, Events Management, Communications, or a related field.
- Minimum of 4-6 years' experience in events management or experiential marketing.
- Experience in the automotive or a related consumer industry is an advantage.
- Strong project and vendor management skills.
- Creativity in designing experiential and activation concepts.
- Sound budget management ability.
- Excellent organizational and multitasking skills.
- ​Strong communication and stakeholder coordination skills.
Benefits
- Competitive Salary
- 13th Month Allowance
- Leave Allowance
- Monthly Performance Bonus
- Retirement Savings
- Paid Time Off
- Opportunity to work in a fast-paced and dynamic environment
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