Family and Marketing Liaison

Description

Core Areas of Focus

• Student Recruitment: Lead the end-to-end recruitment lifecycle by identifying prospective families, generating high-quality leads and converting inquiries into active applications to meet school enrollment goals.
• Strategic Community Outreach: Cultivate and maintain high-impact community partnerships to secure resources that support student needs while actively leading grassroots canvassing efforts to build local awareness.
• Brand Visibility: Execute targeted marketing and promotional strategies to elevate the school’s reputation and visibility within the region.
• Enrollment Optimization: Develop and implement engagement initiatives designed to streamline student recruitment and meet ambitious enrollment targets.

Primary Responsibilities

• Own school-level lead generation, including localized canvassing, information dissemination, and high-visibility community outreach;
• Secure and deliver high-quality weekly enrollment leads to meet established school benchmarks;
• Collaborate with the school leadership team, student ambassadors and parents to host weekly, engaging school tours and information sessions to build deep trust with current and prospective families;
• Partner closely with the school principal and enrollment coordinator to ensure a seamless, welcoming registration and onboarding process for new families;
• Serve as the primary conduit between the individual campus and the central marketing operations team to coordinate website updates, order promotional materials and align local needs with broader organizational campaigns;
• Capture dynamic on-the-ground media (photos, videos, testimonials), highlighting the school’s positive culture to fuel digital and social media marketing channels;
• Collaborate on school-wide digital marketing initiatives, ensuring local execution aligns with corporate brand standards;
• Evaluate lead-to-application data monthly to identify bottlenecks and optimize the conversion pipeline;
• Continuously analyze local marketing practices to determine the most cost-effective and impactful methods for student acquisition;
• Actively participate in all assigned professional development training;
• Performs all duties as assigned;
• Reports directly to the Director of School Recruitment, with a dotted-line reporting relationship to the campus School Principal.

Requirements

Requirements

• Bachelor’s degree in marketing, communications, business administration, or a closely related field;
• A minimum of two (2) years of professional experience working within diverse urban communities, community organizing, or school recruitment;
• Exceptional verbal, written, and interpersonal communication skills, with a proven ability to present enthusiastically to families and community leaders alike;
• Strong collaborative skills and the emotional intelligence required to navigate complex stakeholder environments with professionalism and tact;
• Deep familiarity with the local neighborhood landscape, community organizations, and available regional resources;
• Satisfactory completion of all local, state, and federal criminal background checks.