National Events Sales

Overview

National Tour Event Sales 

Salem Media is seeking a high-performing sales professional to drive sponsorship revenue across national live tour events, large-scale experiential activations, and integrated media partnerships. This role is focused on securing high-value partnerships with national brands and agencies, creating sponsorship opportunities that extend beyond traditional event signage into fully integrated, multi-market campaigns.

Faith-based, conservative, and patriotic audiences are exactly what a growing number of national brands are looking for right now. The ideal candidate understands how to build partnerships in that space that are onsite, onscreen, and fully integrated—creating meaningful brand experiences before, during, and after live events. This role requires a strategic seller who can package event sponsorships with digital media, branded content, audience engagement, and measurable ROI.

Responsibilities

• Drive net-new sponsorship revenue by securing brand partnerships for Salem’s live tours, special events, and experiential properties
• Develop integrated sponsorship packages that include:
• Event title sponsorships
• Pre-show and post-show sponsorships
• On-site activations
• Digital media extensions
• Branded content opportunities
• Social media amplification
• Podcast/radio integrations
• Create partnership opportunities that deliver:
• Brand exposure
• Consumer activation
• Audience engagement
• Multi-platform amplification
• Sell sponsorship opportunities that include:
• Onsite brand presence
• Product integration
• Event signage
• Video placements
• Digital content integration
• VIP hospitality packages
• Ticket experiences
• Meet-and-greet opportunities
• Partner with internal content, programming, digital, and event teams to develop customized sponsorship solutions that align with advertiser goals
• Identify and cultivate relationships with national brands, agencies, regional advertisers, and strategic partners
• Build compelling presentations and proposals that communicate audience reach, event impact, and partnership value
• Manage sponsorship pipeline from prospecting through contract execution and renewal opportunities
• Provide clients with post-event recap materials including campaign performance, audience insights, activation results, and ROI reporting
• Stay informed on trends in experiential marketing, sponsorship sales, live events, entertainment partnerships, and branded content opportunities

Qualifications

• 5+ years of experience in sponsorship sales, experiential marketing, event partnerships, media sales, or brand partnerships
• Familiarity with faith-based or values-driven media a plus
• Proven track record of generating net-new business revenue and closing high-value sponsorship deals
• Experience selling integrated campaigns that combine live events with digital, social, content, media, or experiential elements
• Strong relationships with brands, agencies, event marketers, or sponsorship decision-makers preferred
• Ability to create strategic partnership solutions rather than selling standard packages
• Strong presentation, negotiation, and communication skills
• Experience working with live events, concerts, tours, festivals, sports, media properties, or entertainment partnerships is highly preferred
• Highly motivated, entrepreneurial, and comfortable operating in a fast-paced environment
• Strong organizational skills with the ability to manage multiple partnerships simultaneously
• Passion for live experiences, media, audience engagement, and creating meaningful brand partnerships

Benefits

Why Salem 

• Work with the most influential talent in the country.
• Uncapped earning potential (competitive base + commission).
• Opportunity to build a national podcast monetization engine inside an established, publicly traded media company.
• Access to Salem’s full One World platform to architect multi-channel campaigns no competitor can match.
• Competitive pay structure based on experience.
• Health, dental, vision, and life insurance.
• 401(k) retirement plan.
• Paid holidays and vacation time.

EEO Statement

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.

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Compensation