The Marketing Manager develops and executes strategies to promote the Museum's exhibits, programs, and events to drive attendance, membership growth, and brand awareness across digital, print, and community channels. This role manages the Museum's marketing calendar, website, social media, and public relations efforts, working closely with institutional teams to ensure messaging reflects the museum's mission of sparking imagination and curiosity in young children.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Craft and implement strategic and data driven marketing campaigns to meet earned revenue goals
Oversee and coordinate marketing and public relations efforts to ensure alignment among internal teams and external partners
Write and design content, and maintain consistency with regard to the Museum’s brand image and institutional voice throughout all communications channels, including but not limited to:

External communications, to include social, website, email and print.
Monitor online sites that mention Kohl to uphold a high standard of reputational integrity
Oversee content creation including text tone, graphics and photography
Develop and oversee a strategic digital plan designed to reach target audiences that drive museum attendance and other revenue-generating programs

Co-create, implement and evaluate innovative public events to generate earned revenue while keeping Kohl top of mind throughout the community
Provide marketing and public relations support to fundraising activities and public events in social print and media that raise the reputation of the museum
Develop a project intake process to prioritize workflow and calendarize museum activities to maintain realistic deadlines while effectively communicating with internal clients
Implement a data driven survey program to gather customer feedback to increase attendance and provide input on programmatic decision-making

SUPERVISORY RESPONSIBILITIES

Oversee the day-to-day work of the Marketing Associate, Designer and Marketing Interns
Conduct performance evaluations, provide feedback, and manage performance concerns with guidance from leadership and HR
Conduct interviews, selection, onboarding, and training of new staff members

ADDITIONAL RESPONSIBILITIES

Assist with the coordination and implementation of promotional events and partner engagements
Collaborate in cross-departmental initiatives that promote the Museum’s mission and brand
Perform other duties as assigned

QUALIFICATIONS AND EDUCATION REQUIREMENTS

Bachelor’s degree in Marketing, Communications, Business, or a related field
5-7 years of marketing experience with a track record leading multi-channel campaigns
Public relations and/or consumer brand campaign experience
Experience with web optimization; creating and organizing content with strong SEO and user-friendly experience
Advertising experience across digital, print, and broadcast

KNOWLEDGE, SKILLS AND ABILITIES

Strong interpersonal and communication skills, both verbal and written
High level of organization, attention to detail, and the ability to manage multiple tasks
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook); familiarity with customer databases and social media platforms a plus
Google Ads Manager expertise
Strong knowledge of MailChimp, CMS platforms, and social scheduling tools
Analytics and data interpretation skills
Enthusiastic, self-motivated, and eager to learn with a proactive work ethic

ADDITIONAL REQUIREMENTS

Valid driver’s license, own vehicle and good driving record
Flexibility with work schedule, as necessary, to support weekend scheduling and/or evening activities

WORKING CONDITIONS

Customary office-related activities: standing, walking, sitting, bending
Must work onsite at the museum

PHYSICAL REQUIREMENTS

Moderate lifting (up to 15 pounds)

BENEFITS

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability
Paid Time Off
401(k) with employer match
Employee Assistance Program
Museum Membership
Accident Insurance
Critical Illness Insurance
Pet Insurance

Kohl Children’s Museum is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Learn more about this Employer on their Career Site

Marketing and Public Relations Manager