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Develop, conduct, test, and maintain ongoing marketing campaigns on social media, Google, YouTube, streaming, and other digital platforms to maximize interactions, views, and product and brand awareness for Great Garden Plants and affiliated sites. Work with the marketing department to create digital ads and assets and develop strategies, techniques, and best practices to maximize brand and product awareness and sales.
Primary responsibilities:
- Create, test, place, and manage digital marketing and CPC campaigns to maximize product demand, sales, ROAS, and brand awareness using search engines, social media, etc., for our brands.
- Develop and execute strategies to increase traffic, engagement, conversions, product awareness, and overall campaign effectiveness.
- Monitor campaign performance and identify opportunities for improvement
- Maintain and analyze sales, traffic, advertising, and customer data to inform strategy and tactics
- Allocate and adjust digital advertising budgets to ensure funds are being spent effectively and efficiently
- Conduct A/B testing of ads, audiences, messaging, landing pages, and other campaign elements
- Troubleshoot performance issues and identify solutions when campaigns are not performing as expected
- Manage digital advertising accounts and platforms, including campaign setup, targeting, audience development, keyword management, bidding, budgets, creative, tracking, and ongoing optimization.
- Collaborate with the marketing team to develop digital advertising creative, promotional assets, messaging, campaigns, and content that align with brand standards and business goals.
- Work with outside partners on additional digital marketing strategies and opportunities
- Stay current on digital marketing trends, platform changes, emerging technologies, and industry best practices, and recommend new strategies, tools, or channels that may benefit the company.
- Perform special projects, as assigned.
Additional Responsibilities:
- Performs other related duties as required.
- Follow Great Garden Plants, Inc. Employee Handbook.
- Follow Great Garden Plants, Inc. Safety Handbook.
Knowledge and Skill Requirements:
- Education/ Experience 4 yr. degree in business or marketing and two to four years of increasing relevant experience in digital marketing, particularly with search and shopping ads on Google.
- Experience with the following is highly desirable: Google Analytics, Performance Max, Merchant Center, and Meta Business Manager.
- Organizational, interpersonal, and computer skills, especially Microsoft Excel.
- Must possess the ability to lift, carry, or otherwise move 30 pounds
Performance Requirements:
- Must maintain a level of performance equivalent to company standards, that being a “Meets Expectations” in all areas of your performance evaluations (including but not limited to, Self and Management reviews).
*The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
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