Sales Manager

• Develop and execute country-level sales plans in alignment with the company’s overall business objectives.
  
• Set sales targets by forecasting market demand and preparing annual sales budgets for assigned regions and territories.
  
• Drive sales performance to achieve defined volume, revenue, and market share objectives.
  
• Ensure consistent and effective implementation of sales strategies across the country.
  
• Regularly monitor sales performance, identify gaps, and adjust action plans where necessary.
  

• Expand both numeric and weighted distribution across target markets.
  
• Identify new growth opportunities and evaluate market potential to support business expansion.
  
• Monitor and analyze competitor activities, customer dynamics, and market trends to support effective commercial decision-making.
  

• Manage distributor performance and address key issues relating to sales results, outstanding debt, conflicts, and compliance.
  
• Identify opportunities to strengthen the existing distributor network and expand distribution coverage where appropriate.
  

• Build and maintain strong relationships with key customers to gain a clear understanding of customer needs, market conditions, and competitive activities.
  
• Support the sales team in developing solutions for critical customer situations, closing strategic deals, and resolving major issues.
  
• Drive short-term sales opportunities while strengthening long-term customer relationships and loyalty.
  

• Review and adjust selling prices based on cost structures, competitive dynamics, and market supply and demand.
  
• Develop appropriate promotional programs to support both sales growth and operating profit targets.
  

• Build and maintain a high-performing sales organization through effective recruitment, selection, onboarding, training, and coaching.
  
• Manage team performance through regular guidance, performance monitoring, evaluation, and development planning.
  
• Provide appropriate coaching and corrective actions to ensure individual and team objectives are achieved.
  

• Work closely with relevant internal functions, including Finance, Supply Chain, Human Resources, and other departments, to ensure effective sales execution and smooth business operations.
  

Requirements

• Bachelor’s degree in Chemistry, Construction Materials, or a related field.
  
• At least 3 years of experience in the same or a similar position, with a proven track record of successful sales performance.
  
• Strong knowledge of cement admixtures.
  
• Minimum of 5 years of experience in concrete admixtures, ready-mix concrete, cement, or related industries.
  
• Strong leadership, communication, and problem-solving capabilities.
  
• Willingness to travel regularly to customer and project sites.
  
• Strong commercial awareness and business acumen.
  
• Strong analytical and problem-solving skills.
  
• Effective time management and organizational skills.
  
• Good communication and interpersonal skills.