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In this role, you will oversee day-to-day property operations and support sales efforts by working closely with internal and external stakeholders. You鈥檒l manage and mentor a small team, collaborate with university leadership, and help implement marketing and sponsorship strategies that align with both Learfield and the university鈥檚 goals. This position is ideal for someone with a strong foundation in sponsorship sales, operations, and partner management who is ready to take the next step in their leadership journey.
Essential Duties & Responsibilities:
- Serve as the primary liaison between Learfield and the Athletics Department, Athletic Director, and key staff.
- Manage the execution of the multimedia rights agreement and ensure it reflects the organizations mission, values, and branding standards.
- Lead the property team, which may include sales and/or activation staff, by providing clear direction, coaching, and performance support.
- Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.
- Develop strong relationships with organization contacts, sponsors, and other stakeholders to drive value and engagement.
- Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.
- Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.
- Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and engagement.
- Model and foster a positive, inclusive, and team-first culture across the property and broader organization.
- Build and maintain strong relationships with organization partners, athletic department staff, and internal stakeholders鈥攕erving as a trusted and respected representative of both LEARFIELD and the property.
Minimum Qualifications:
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- 6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success.路聽聽聽聽聽聽
- Some prior experience managing others and a desire to grow as a team leader.路聽聽聽聽聽聽
- Solid understanding of sponsorship strategy, marketing channels (traditional and digital), and activation.路聽聽聽聽聽聽
- Effective communicator with strong relationship-building and presentation skills.路聽聽聽聽聽聽
- Demonstrated ability to collaborate across multiple teams and work effectively with external partners.路聽聽聽聽聽聽
- Strong organizational skills with an ability to juggle multiple priorities and meet deadlines.路聽聽聽聽聽聽
- Comfortable operating in a fast-paced and evolving environment.路聽聽聽聽聽聽
- High integrity, sound judgment, and a team-first mindset.聽
Preferred Qualifications:
Experience working in or around collegiate athletics or higher education.
Bachelor鈥檚 degree from a four-year college or university.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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