Digital Innovation/Website Operations Lead

Overview

The Digital Innovation and Website Operations Lead  is a key leader in our Digital Marketing Agency of High Excellence, responsible for modernizing and optimizing digital infrastructure for our network of independent grocery retailers.

This position drives operational excellence across website ecosystems, e-commerce integrations, and mobile applications, ensuring every digital touchpoint performs at enterprise standards.

The ideal candidate is both a hands-on technologist and a strategic operator, passionate about website performance, automation, and innovation.

ENTRY LEVEL

Responsibilities

Website & E-Commerce Operations

• Own full lifecycle management of all retailer websites and e-commerce environments (Instacart, WordPress, custom CMS frameworks).
• Lead the migration and optimization of all web properties, including current site migrations and future vendor integrations.
• Oversee site architecture, DNS configuration, SSL, CDN utilization (e.g., Cloudflare, Akamai), and uptime monitoring (Pingdom, UptimeRobot).
• Develop scalable onboarding frameworks and QA processes for new website deployments.
• Implement best practices in accessibility (WCAG 2.2), page performance (Core Web Vitals, Lighthouse), and mobile responsiveness.
• Leverage advanced SEO tools (Google Search Console, SEMrush, Screaming Frog, Moz) to conduct audits, analyze crawl data, and drive organic visibility.
• Manage vendor SLAs and performance; inspect and ensure deliverables and timelines across multiple agency and SaaS partners.

• Oversee the complete lifecycle of retailer websites and e-commerce platforms, including management of Instacart, WordPress, and custom CMS solutions.
• Lead web property migrations, optimizations, and integration of future vendors to ensure continuous improvement and scalability.
• Manage technical aspects such as site architecture, DNS, SSL, CDN, and uptime monitoring using tools like Cloudflare, Akamai, Pingdom, and UptimeRobot.
• Establish scalable onboarding and quality assurance processes for new website deployments, prioritizing accessibility, performance, and mobile responsiveness.
• Utilize advanced SEO tools for site audits and organic growth, and manage vendor relationships to guarantee deliverables and timelines.

E-Commerce Strategy & Optimization

• Manage e-commerce partnerships, ensuring seamless API integrations, product data accuracy, and checkout performance.
• Build conversion funnels using GA4, Tag Manager, and Hotjar to analyze consumer behavior and optimize sales pathways.
• Develop strategies to increase digital basket size, customer retention, and omnichannel engagement.
• Implement A/B testing frameworks and personalization tactics (e.g., Google Optimize, Optimizely) to improve conversion rates.

Mobile Applications

• Coordinate mobile app operations and align feature sets with web properties to ensure consistent customer experiences.
• Partner with the Loyalty Product Team to evaluate and integrate best-in-class mobile technology solutions.
• Measure and report key metrics such as app adoption, session length, push notification engagement, and conversion attribution.
• Oversee vendor collaboration for app updates, performance tracking, and UX enhancements.

Automation, AI, and Process Innovation

• Conduct workflow audits to identify manual or redundant processes; design automation frameworks leveraging tools such as Zapier, Make (Integromat), or native CRM automations.
• Deploy AI-driven solutions (Copilot, or internal LLM tools) to improve content generation, data categorization, and reporting efficiency.
• Partner with IT and marketing operations to integrate automation into CRM (Salesforce, HubSpot, or equivalent).
• Evaluate and pilot emerging MarTech platforms to streamline reporting, data integration, and campaign execution.

Performance Reporting & Analytics

• Create executive dashboards and custom Looker Studio reports visualizing performance KPIs to include traffic, conversions, SEO rankings, and technical health.
• Build customer-facing reporting templates highlighting ROI and engagement metrics for each retailer website.
• Apply data visualization and analytics platforms (Google BigQuery, Tableau, Power BI) to extract insights and inform leadership decisions.
• Lead monthly and quarterly reviews, communicating trends, wins, and opportunities to both internal stakeholders and external partners.

Project Management & Workflow Architecture

• Build and maintain project management frameworks within the company’s CRM and tasking systems (e.g., Asana, Monday.com, or ClickUp).
• Define standard operating procedures (SOPs) for project intake, cross-departmental collaboration, and resource allocation.
• Oversee the structure and tracking of all digital initiatives to ensure deadlines, quality, and deliverables are consistently met.

Digital Strategy & Innovation

• Act as the internal subject matter expert on digital experience, bringing forward ideas that keep the company at the forefront of marketing technology.
• Stay informed on emerging technologies in AI, MarTech, UX, and e-commerce by proactively developing pilot programs for implementation.
• Contribute to annual strategic planning for digital growth and technology adoption.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, or related field (Master’s preferred).
• 5+ years of experience in website operations, digital marketing, or e-commerce program management.
• Proven experience with CMS and e-commerce platforms (WordPress, Instacart, Shopify, Magento).
• Deep understanding of web performance optimization (Lighthouse, GTmetrix, Core Web Vitals) and SEO best practices.
• Hands-on experience with analytics and automation tools (GA4, GTM, Looker Studio, HubSpot, Zapier, Copilot/OpenAI Enterprise).
• Strong proficiency in HTML, CSS, and JavaScript fundamentals—able to coordinate with developers and QA teams effectively.
• Demonstrated success in digital project management and cross-functional leadership.
• Agency or multi-client environment experience is mandatory; ability to manage multiple complex digital products concurrently.

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