The Brand Development Manager is responsible for developing and growing Weber Ranch 1902 Vodka across Northern New Jersey and New York City. Based in Hoboken, NJ, this role will work closely with the regional sales team to support coverage across both markets, build strong distributor partnerships, increase distribution, secure menu placements, drive activations, and develop relationships with key on-premise and off-premise accounts.

Success in this role requires a highly visible market presence, exceptional relationship-building skills, and the ability to execute ambitious growth objectives across the Northern New Jersey and New York City markets. The ideal candidate will have strong connections within the local hospitality community and understand how to build relationships with bartenders, beverage directors, buyers, and decision-makers at restaurants, bars, hotels, country clubs, and key retail accounts to drive brand awareness and trial.

The BDM will report to the Regional Sales Manager and will serve as an ambassador and brand advisor to consumers, wholesalers, and trade. The BDM will also represent the brand at regional and local industry and consumer events and will serve as an important social media liaison for the brand in the local market, creating hyper-local content in real time and providing that content to the marketing team for broader syndication.

Core Responsibilities and Activities

Brand Representation. Be the face of Weber Ranch 1902 Vodka within the assigned territory, sharing the brand story and building product knowledge through daily account and consumer interactions.
Industry Education. Educate bartenders, account staff, distributor personnel, and consumers on the brand, product attributes, and serving opportunities.
Account Development. Identify and secure new on-premise and off-premise placements, menu features, and promotional opportunities that increase distribution, awareness, and consumer engagement.
Maintain and Grow Placements. Strengthen existing account relationships, support reorders, and expand brand visibility and engagement.
Distributor Partnerships. Develop and maintain strong working relationships with distributor sales representatives, district managers, and leadership teams.
Distributor Work-Withs. Conduct regular work-withs and market visits with distributor personnel to drive account execution and brand awareness.
Distributor Priorities. Secure distributor support for key account initiatives, promotional programs, and growth objectives.
Local Events and Activations. Identify, plan, execute, and recap monthly tastings, account activations, trade events, and consumer experiences.
Territory Coordination. Coordinate account coverage, market visits, and follow-up with the regional sales team to support growth across Northern New Jersey and New York City.
Social Media Presence. Create and share local content that supports brand and company initiatives. All social media activity must follow company policies.
Field Activities and Travel. Maintain a consistent field presence with regular travel between assigned accounts across Northern New Jersey and New York City. Additional travel may be required for meetings, training, and events.
Budget and Expense Management. Manage travel, entertainment, and promotional spending within approved budgets and submit timely expense reports.
Legal and Compliance Accountability. Conduct all activities in accordance with applicable industry requirements and company policies.

What Does this Role Require?

A dynamic, outgoing personality and the confidence to introduce and grow a brand with trade partners and consumers.
A competitive spirit and passion for building a national brand as part of a collaborative team.
Strong organization and route-planning skills to maintain effective account coverage across both markets.
Frequent moving of product cases, event materials, and barware weighing up to 50 pounds.
Regular evening and weekend availability to attend consumer events, account activations, tastings, staff trainings, and industry functions. Evening and weekend availability is an essential function of the role.

What Success Looks Like in Northern New Jersey & New York City

Growth in the active account base and account engagement throughout assigned areas of Northern New Jersey and New York City.
Increased menu placements, cocktail features, and visibility within influential restaurants, bars, hotels, hospitality groups, and retail accounts.
Consistent achievement of monthly depletion and distribution goals, with KPIs reviewed monthly, quarterly, semiannually, and annually.
Strong relationships with distributor personnel, account buyers, bartenders, beverage directors, and hospitality groups.
Successful planning and execution of tastings, account activations, staff trainings, trade events, and consumer experiences.
Development of strategic partnerships that increase brand visibility and credibility across the territory.
Consistent market presence and account coverage, with clear coordination among regional team members.
Timely completion of reporting, expense management, and account follow-up.
Active social media engagement and locally relevant content that builds awareness among trade partners, consumers, and local influencers.

The information above is not a comprehensive listing of all day-to-day responsibilities. Similar activities may be required from time to time.

Required Qualifications

Reside in Hoboken, NJ, or the immediate surrounding area, with the ability to regularly cover accounts throughout Northern New Jersey and New York City.
3+ years of beverage alcohol industry experience.
Proven success building distributor relationships and driving account execution.
Experience managing both on-premise and off-premise accounts.
Ability to work independently in a remote, field-based environment while coordinating closely with a regional team.
Availability to work evenings and weekends.
Strong presentation, networking, and account management skills.
Reliable transportation and the ability to travel regularly throughout the assigned territory.

Preferred Qualifications

Supplier, distributor, or agency experience.
Strong existing relationships within the Northern New Jersey and/or New York City hospitality and beverage community.
Established connections with hospitality groups, restaurant and bar operators, hotels, and key retail accounts.
Strong social media presence and the ability to create market-specific content.
Experience working with high-profile consumer and trade events.
Ability to manage a flexible schedule and shifting market priorities.
A valid driver’s license.
Excellent budget management skills.
A collaborative approach and the ability to thrive in a team setting.
Proficiency in Word, Excel, and PowerPoint.

Additional Information

The annual base compensation for this position is $75,000+ with a competitive annual performance bonus. Subject to company bonus plan terms and conditions. This is an exempt position (not subject to overtime). The position offers a highly competitive benefits package including premium medical, dental, vison, 401k, monthly auto allowance, and flexible paid time off. At Round 2 Sprits, LLC we are proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Flexible work from home options available.

Learn more about this Employer on their Career Site

Brand Development Manager - Northern NJ & NYC