Our clientoffers culinary solutions in several countries of Europe and Africa.

JobSummary

The Category Manager is responsible for driving the brand category performance, growth, and profitability. This role focuses ondeveloping channel-specific strategies, leading marketing campaigns fromideation to execution, and managing the product category P&L. Workingclosely with commercial teams, retail networks, and key clients, the CategoryManager analyzes market insights, optimizes product availability anddistribution across channels, and oversees promotional strategies to maximizesales and brand value.

Key Responsibilities

Develop and implement successfulmarketing campaigns including loyalty programs, commercial partners’ trainingcourses, generate branding & POP materials from ideation to execution.
Campaign planning, implementation andevaluation.
Manage Brand Category P&L to ensurebrand profitability in line with business plan.
Launch profitable propositions that arerelevant and meet consumers’ needs.
Design channel specific category plansspecifying assortment and shelf-layout by channel, build new channels.
Develop promotional strategies and pricepositions.
Drive distribution and productavailability across channels at the point of purchase including support of newproduct introduction for listing into mix.
Leading sales input to the S&OPprocess and drive business performance by implementing customer marketingplans.
Deliver overall forecast and growth.
Oversee holistic customer investment foreach category including retailer margins and customer profitability.
Develop promotional activities acrosschannels in MT, GT etc., in alignment with overall company commercial growthplans.
Plan and lead implementation of BTLactivities including setting and landing merchandising guidelines.
Conduct trade launches to include anintegrated marketing plan and trade support.
Manage and track country, channel andcustomer specific ROI on implemented activities.
Conduct off-take data analysis from keycustomers, translate research data and provide insights and corrective measureson overall category to respective customers.
Liaise with GBfoods lead global markets on categories Best in Classpractices to land ‘the picture of success’ in trade channels, includingE-commerce.
Propose key elements of Marketing Plan and Go To Market plan inaccordance with the Retail Strategy of the company.
Understand business and translate client needs (distributors, retailers,Precast-ers, etc.) into value proposition, generating sales and profit for the company.
On-going control of annual marketing budget
Regular visits & relationship building events with key clients allover Nigeria
Help manage category & brand to deliver growth and financialtargets.
Develop programs and secure required budget in order to execute category& brand plans. Where applicable, ensure appropriate implementation of global/regionaldirection into local execution.

Requirements

HND/BSc in Marketing, Business Administration,Advertising, or a related field; a postgraduate qualification is a plus.
8+ years of progressive experience in marketing ortrade marketing within FMCG, food flavors, or retail networks, including provenbrand and product management experience.
Proven managerial track record in leading teams anddriving strategic commercial growth.
Core competency in brand equity management, customermarketing strategies, retail network optimization, and full execution acrossthe 4Ps (Product, Price, Place, Promotion).
Hands-on experience executing trade marketingcampaigns, loyalty initiatives, and converting market data into actionablegrowth insights.
Understanding of digital marketing channels,including website, mobile app, and social media platform management.
Advanced ability to analyze trade data, translateresearch into category strategies, and manage financial budgets while adheringto data privacy standards.
Robust project management skills with a strong recordof transforming high-level ideas into impactful execution.
Excellent team leadership and motivation skills witha talent for fostering cross-functional collaboration.
High-impact communication, presentation, andnegotiation skills to influence key internal and external partners.
Sharp market intuition and customer orientation toalign business value propositions with trade and consumer needs.
Self-directed, highly autonomous, and proactive withstrong personal initiative.
Analytical, detail-oriented, adaptable underpressure, and committed to continuous learning.

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