Our clientis a prominent food manufacturing enterprise offering natural culinarysolutions and nutrient-dense food products across key markets in Nigeria.
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JobSummary
The Trade Marketing Executive will be responsible for marketingactivities directly related to trade development and revenue generation acrossthe company’s channels and regions. The ideal candidate should be self-driven,proactive, able to multitask and capable of delivering results within afast-paced environment.
Key Responsibilities
- Designand execute channel-specific trade marketing plans and campaigns to increaseproduct visibility, off-take, and revenue growth.
- Implementstrategic sales initiatives, monitor channel performance, and consistentlyachieve or exceed assigned sales and trade targets.
- Buildand manage sustainable relationships with key trade partners, distributors,retailers, and channel stakeholders.
- Analyzemarket trends, competitor activity, trade data, and customer feedback touncover new revenue opportunities and refine marketing strategies.
- UtilizeCRM software and sales reporting automation tools to track performance metrics,generate weekly/monthly reports, and manage lead pipelines.
- Overseetrade activations, point-of-sale displays, and local field campaigns tooptimize brand positioning within retail and wholesale points.
- Conductfrequent field visits and travel across assigned territories (nationally orinternationally as required) to drive sales operations and monitor tradeexecution.
Requirements
- Minimumof an Ordinary National Diploma (OND) or higher qualification in Sales,Marketing, Business Administration, Data Analysis, or a related field.
- Demonstratedtraining or certifications in professional sales or trade management.
- Aminimum of 6 years ofdirect experience in FMCG trade marketing and sales operations.
- Proventrack record of consistently meeting or exceeding revenue and growth targets inthe FMCG sector.
- Proficiencyin CRM platforms, sales automation tools, and reporting software.
- Advancedskills in Microsoft Office Suite, specifically Microsoft Excel (data analysis) and PowerPoint (presentations).
- Strongstrategic planning, market data interpretation, and analytical capabilities.
- Exceptionalwritten and verbal communication, negotiation, and relationship-buildingskills.
- Self-starterattitude with high initiative and the ability to work independently in afast-paced environment.
- Strongmultitasker capable of delivering under tight deadlines and pressure.
- Fullavailability and willingness to travel frequently within assigned territoriesand nationally/internationally when needed.
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