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Trade Marketing Executive

Alan & Grant
Posted 4 days ago, valid for 11 days
Location

Ikeja, Ikeja, Lagos

Salary

Competitive

Contract type

Full Time

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Sonic Summary

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  • Our client is a leading food manufacturing company in Nigeria that specializes in natural culinary solutions and nutrient-dense food products.
  • The Trade Marketing Executive will focus on trade development and revenue generation across various channels and regions.
  • Candidates should possess a minimum of 6 years of direct experience in FMCG trade marketing and sales operations, along with an Ordinary National Diploma or higher qualification in a relevant field.
  • The role requires proficiency in CRM software, sales automation tools, and advanced skills in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Salary details are not specified, but the position demands a self-driven individual capable of multitasking and delivering results in a fast-paced environment.

Our clientis a prominent food manufacturing enterprise offering natural culinarysolutions and nutrient-dense food products across key markets in Nigeria.

 

JobSummary

The Trade Marketing Executive will be responsible for marketingactivities directly related to trade development and revenue generation acrossthe company’s channels and regions. The ideal candidate should be self-driven,proactive, able to multitask and capable of delivering results within afast-paced environment.

Key Responsibilities

  • Designand execute channel-specific trade marketing plans and campaigns to increaseproduct visibility, off-take, and revenue growth.
  • Implementstrategic sales initiatives, monitor channel performance, and consistentlyachieve or exceed assigned sales and trade targets.
  • Buildand manage sustainable relationships with key trade partners, distributors,retailers, and channel stakeholders.
  • Analyzemarket trends, competitor activity, trade data, and customer feedback touncover new revenue opportunities and refine marketing strategies.
  • UtilizeCRM software and sales reporting automation tools to track performance metrics,generate weekly/monthly reports, and manage lead pipelines.
  • Overseetrade activations, point-of-sale displays, and local field campaigns tooptimize brand positioning within retail and wholesale points.
  • Conductfrequent field visits and travel across assigned territories (nationally orinternationally as required) to drive sales operations and monitor tradeexecution.



Requirements

  • Minimumof an Ordinary National Diploma (OND) or higher qualification in Sales,Marketing, Business Administration, Data Analysis, or a related field.
  • Demonstratedtraining or certifications in professional sales or trade management.
  • Aminimum of 6 years ofdirect experience in FMCG trade marketing and sales operations.
  • Proventrack record of consistently meeting or exceeding revenue and growth targets inthe FMCG sector.
  • Proficiencyin CRM platforms, sales automation tools, and reporting software.
  • Advancedskills in Microsoft Office Suite, specifically Microsoft Excel (data analysis) and PowerPoint (presentations).
  • Strongstrategic planning, market data interpretation, and analytical capabilities.
  • Exceptionalwritten and verbal communication, negotiation, and relationship-buildingskills.
  • Self-starterattitude with high initiative and the ability to work independently in afast-paced environment.
  • Strongmultitasker capable of delivering under tight deadlines and pressure.
  • Fullavailability and willingness to travel frequently within assigned territoriesand nationally/internationally when needed.





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