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JOB SUMMARY
The Sales Representative is responsible to ensure that SBL’s products have a maximum visibility in the POP (Points-of Purchase) outlets of the area assigned to him/her as well as a maximum consumer activation and consumer interaction in those outlets of his area. As such to contribute to the achievement of SBL’s business objectives of sales volume, market share and profit.
MAIN RESPONSABILITIES
- Maximize visibility of SBL products in Points-of sales in his/her area.
- Ensure a good level of stock in its points of sales and minimize stockouts.
- Ensure coverage of retail outlets in its sector. The visit plan and an itinerary (routing) established in terms of visit, frequency, and type of points of sale is its guide.
- Gather market intelligence and make timely reports to all key stakeholders in order to track the market evolution and inform strategic decision-making.
- Ensure other Selling –out activities in the outlets of his area:
- FIFO stock rotation, product freshness,
- Respect of recommended price,
- Educate the staff of the outlets in the best way of serving of beer.
Requirements
KEY COMPETENCIES & QUALIFICATIONSÂ
- Basic knowledge of the Beer market and environment.
- Basics of commercial, marketing, and merchandising.
- Have good communication and negotiation skills.
- Have a university degree in business administration or related field.
- Willing to be based in any zone of work across the Country.
- Have Rwandan driving license category B.
- Proficiency in English and/or French.
- Computer literacy.
- Be able to work under pressure.
- Have a team spirit.
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