Digital Marketing Officer

Job Description

Role Summary:

The digital Marketing officer should drive our online presence, increase brand awareness, generate quality leads, and grow sales across our digital platforms.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand visibility, customer engagement, and sales.• Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and YouTube.• Create high-quality and engaging digital content, including graphics, videos, captions, and educational posts.• Plan, schedule, and manage a monthly content calendar across all digital platforms.• Plan, execute, monitor, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google, and TikTok.• Grow and engage the company's online community through consistent interaction and relationship building.• Respond promptly and professionally to customer comments, messages, and inquiries across all digital platforms.• Optimize website content and structure to improve search engine rankings (SEO) and drive organic traffic.• Monitor website traffic, social media insights, and campaign performance using tools such as Google Analytics and Meta Business Suite.• Analyze marketing campaign performance and prepare monthly reports with insights and recommendations for improvement.• Ensure consistent brand identity, messaging, and visual presentation across all digital channels.• Write persuasive marketing copy for advertisements, landing pages, product descriptions, email campaigns, and promotional materials.• Support the growth of the company's e-commerce sales through effective digital marketing initiatives and conversion-focused campaigns.• Stay updated on digital marketing trends, tools, and best practices to improve campaign performance.• Perform any other digital marketing and communication duties assigned by management.