Technical Sales Enablement Manager – HVAC & Building Energy Software

SECTION 1: EXTERNAL JOB DESCRIPTION

Be Part Of A High-Performing Team

Join a global organization focused on creating comfortable, sustainable, and energy-efficient solutions for buildings, homes, and transportation. This team operates at the intersection of commercial HVAC, building-performance technology, and technical sales, helping commercial teams use sophisticated engineering tools to create measurable customer value.

This role will serve as a key connection point between building-energy software solutions and the broader field sales organization. The position will help drive adoption of next-generation cloud technology while supporting established desktop platforms, partnering closely with sales, product management, application specialists, customer success, and sales operations.

What’s In Store For You

Hybrid schedule in La Crosse, Wisconsin: onsite Monday through Thursday, with flexibility to choose your work location on Fridays based on business needs.
Comprehensive health and wellness benefits beginning on day one.
Family-building benefits, including fertility coverage and adoption/surrogacy assistance.
Paid vacation, holidays, sick leave, parental leave, and volunteer leave options.
401(k) matching.
Educational and professional development programs, including tuition assistance and student debt support.
Opportunity to influence the rollout and commercial adoption of next-generation cloud-based building-performance technology.
Safety-sensitive role requiring compliance with applicable screening requirements.

How You Will Make An Impact

Develop strategies that help field sales teams use building-performance software to strengthen technical selling and influence equipment specifications.
Lead commercial onboarding and adoption efforts for a next-generation cloud-based energy-modeling platform.
Support the transition from established desktop tools to modern cloud workflows by creating practical migration resources and value messaging.
Build value-selling frameworks that help account managers demonstrate lifecycle economics, operational energy savings, sustainability benefits, and long-term building performance.
Design and deliver technical training programs that enable account managers to confidently incorporate engineering software into commercial conversations.
Serve as a senior technical advisor on complex commercial opportunities, including advanced software demonstrations and building-energy modeling discussions.
Create technical sales materials such as application guides, competitive resources, product content, demonstration scripts, and sales plays.
Partner with sales operations to track software-assisted opportunities and measure the relationship between software adoption and downstream commercial results.
Work closely with product, application, and customer-success teams to translate field feedback and new product capabilities into practical enablement resources.

Requirements

Do You Have the Expertise to Lead in Technical HVAC Sales Enablement?

Proven experience in technical sales enablement, application engineering, technical training, solution consulting, technical product marketing, or a closely related function.
Strong technical foundation in commercial HVAC, building energy performance, building load design, energy modeling, or economic analysis.
Experience with TRACE 3D Plus, TRACE 700, or comparable building energy modeling platforms is strongly preferred.
Understanding of the commercial HVAC specification and basis-of-design process, including how consulting engineers, design-build contractors, and building owners influence equipment selection.
Strong understanding of professional B2B engineering sales and consultative technical selling.
Ability to translate complex engineering and software capabilities into clear customer and commercial value.
Experience creating structured training programs, technical sales content, application guides, demonstrations, or enablement curricula.
Excellent presentation and facilitation skills with the ability to educate and influence distributed technical and commercial teams.
Familiarity with modern cloud-hosted SaaS applications and software adoption or migration strategies.
Experience with Salesforce or comparable CRM platforms used to track pipeline, adoption, or enablement effectiveness.
Strong cross-functional collaboration skills across sales, engineering, product, customer success, and operations.

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