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Title: General Manager
Location: Tampa Bay, FL
Position Overview
The Tampa Bay Times is seeking a strategic and growth-oriented General Manager to lead the development, performance, and expansion of our community-based publication portfolio. This role will oversee key print and digital products including the Beacon community publications, tbt* weekly, the quarterly Senior Living publication, and all affiliated digital assets.
Reporting directly to the VP of Advertising, this individual will play a critical role in aligning product strategy with revenue growth, supporting sales initiatives, and driving audience engagement across diverse local markets. This is a highly visible role with direct impact on both editorial reach and advertising performance.
Key Responsibilities
- Lead the vision, positioning, and ongoing development of Beacon community publications, tbt* weekly, and Senior Living products
- Oversee the integration and performance of all associated digital assetsÂ
- Identifyopportunities to evolve products based on audience insights, advertiser needs, and market trendsÂ
- Partner closely with sales leadership and teams to position and promote the product portfolioÂ
- Develop new revenue-generating opportunities, including special sections, themed content, and community eventsÂ
- Support the creation of sales materials, packaging, and go-to-market strategiesÂ
- Contribute as Subject Matter Expert on strategic, audience-based presentations
- Play a key leadership role in the Beacon 5-year expansion strategy, beginning with the launch into Manatee County in 2026Â
- Evaluate new markets, audience segments, and distribution strategies to drive growthÂ
- Identifyand test innovative media products and offeringsÂ
- Serve as a public-facing ambassador for the publications at networking events, community functions, and industry gatheringsÂ
- Build relationships with local stakeholders, business leaders, and community organizationsÂ
- Work closely with editorial, marketing, design, and digital teams to ensure product excellence and consistencyÂ
- Align internal stakeholders around product priorities, timelines, and performance goalsÂ
Qualifications
- 3–7+ years of experience in product management, media, publishing, or a related fieldÂ
- Strong understanding of print and digital media ecosystemsÂ
- Proven ability to collaborate with sales teams and contribute to revenue growthÂ
- Experience launching or scaling products, markets, or initiativesÂ
- Excellent communication, presentation, and stakeholder management skillsÂ
- Entrepreneurial mindset with a passion for local journalism and community engagementÂ
Preferred Qualifications
- Experience in local media, community publications, or regional advertising marketsÂ
- Familiarity with event-based revenue models and sponsored contentÂ
- Background in audience analytics, CRM tools, or digital product platformsÂ
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