Email Marketing Specialist - Corporate (Las Vegas)

The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing and promotional campaigns.

Responsibilities

• Execute email and mobile communications 
• Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines 
• Provide suggestions/improvements to your own work as well as other team members’ work 
• Develop and demonstrate subject matter expertise 
• Execute complex emails/mobile/campaigns 
• Establish relationships with key property contacts 
• Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks 
• Execute flawless QA 
• Perform all other related and compatible duties as assigned

Qualifications

• Bachelor's Degree in Marketing, Business, Communication or related field. 
• Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc. 
• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.).
• MUST have excellent WRITTEN and ORAL communication skills and be able to comfortably communicate with all levels of the organization. 
• Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other marketing execution software.
• Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key).
• Strong email-related HTML experience required; web design experience preferred.

ADDITIONAL REQUIREMENTS:

• Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action.
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
• Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool.
• Proficiency in AMPscript or other scripting language to create variations with a single email.
• Ability to write and execute SOQL queries and/or understand database querying.
• Superior communication, writing, presentation, and follow-up skills. 
• Evidence of learning quickly and the ability to build existing business foundations.
• Excellent time and project management with exceptional attention to detail.
• Ability to take ownership and initiative and work independently with minimal direction while also functioning and contributing as part of a team. 
• Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities 
• Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.
• Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development. 
• Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment. 
• Must be able to work in areas containing dust, secondhand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality. 
• Must be able to work in a fast-paced environment.