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• Set up and optimize TikTok and Instagram Shop affiliate accounts and connect them to her content
• Audit and reposition her Instagram account to attract a female audience, as the current audience skews male
• Build a clear content strategy outlining what to post, when to post, and how to execute the content
• Plan and brainstorm content ideas focused on promoting women’s clothing and fashion products
• Develop “day in the life” and personal lifestyle content concepts to build stronger connections with followers
• Edit and post short-form videos, including TikToks and Instagram Reels, on a consistent schedule
• Write captions, hooks, and hashtags targeted toward the desired audience
• Research trending sounds, content formats, and affiliate products relevant to women’s fashion
• Plan the groundwork for a YouTube channel, including setup, branding, and long-form content ideas, as the account grows
• Monitor analytics and audience demographics and adjust strategies to maintain the desired audience targeting
• Maintain regular and proactive communication by providing updates, content ideas, and recommendations
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