The Marketing Coordinator plays a critical role in executing day-to-day marketing activities across all company departments. This role reports directly to the Marketing Manager and implements marketing strategies, manages content development, oversees social media activities, and provides hands-on support. The Marketing Coordinator also tracks and reports key metrics to help optimize marketing efforts.

5 Main Roles and Responsibilities

Execution of Marketing Strategies
Content Development
Social Media Management
Cross-Departmental Support
Data Collection & Reporting

Duties and Responsibilities

Implement marketing strategies and campaigns developed by the Marketing Manager across various channels including email marketing, social media, and content marketing.
Ensure consistency in messaging and branding for each department’s specific audience.
Manage marketing calendars, ensuring deadlines for campaigns and initiatives are met.
Coordinate and execute promotional efforts such as events, product launches, and seasonal campaigns.
Develop and curate content tailored to the needs of each department, including social media posts, email campaigns, blog posts, and newsletters.
Collaborate with department heads and subject matter experts to ensure content is accurate, relevant, and engaging.
Work closely with graphic designers, photographers, and other creatives to produce high-quality content that aligns with brand guidelines.
Manage the brand’s social media accounts, including scheduling posts, engaging with followers, and responding to comments and inquiries.
Develop and maintain a social media calendar to ensure regular posting and engagement with audiences.
Monitor social media trends, competitor activity, and audience preferences to enhance the company’s online presence.
Track social media metrics and adjust strategies as needed to increase engagement and reach.
Allocate time and resources effectively to support the marketing needs of all five departments, providing hands-on assistance where necessary.
Attend weekly departmental meetings to stay informed about goals and upcoming initiatives, ensuring marketing efforts are aligned.
Work closely with department management to understand specific marketing needs and provide targeted solutions.
Assist in coordinating and executing department-specific marketing activities such as trade shows, customer events, or industry partnerships.
Track key metrics for specific campaigns, such as open rates, click-through rates, social media engagement, and conversion rates.
Compile reports and present performance data to the Marketing Manager, offering insights into what’s working and what needs improvement.
Use data to inform adjustments in ongoing campaigns and recommend optimizations for future efforts.

Qualifications

Bachelor’s degree in marketing, advertising, or related field required.
1+ years of prior work experience as a marketing coordinator or similar role required.
Experience and/or interest in the aviation industry.
Experience with research using data analytics software.
Excellent writing, communication, and presentation skills.
Strong project management, multitasking, and decision-making skills.
Metrics-driven marketing mind with eye for creativity.
Familiarity with content management systems (CMS).
Familiarity with customer relationship management (CRM) tools and Salesforce.
Working knowledge of design and search engine optimization (SEO).
Experience working with budgets and forecasting.

Salary starts at $50,000 and is commensurate with experience

Benefits: Medical, Dental, Vision, 401(k) Savings Plan, Paid Time Off

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