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Responsibilities
- Lead and develop a team of product marketers focused on Facebook's monetization surfaces, including advertising formats, commerce integrations, and creator monetization tools across Feed, Reels, Stories, and Marketplace
- People management is a core responsibility of this role: organizational design, hiring, performance management, coaching, and career development across a multi-layered team of product marketing professionals
- Define the strategic positioning and go-to-market vision for Facebook's advertising and commerce products, ensuring alignment across advertiser-facing and consumer-facing narratives
- Partner with product management and engineering to represent advertiser and business needs, influence monetization product roadmaps, and translate technical capabilities into compelling market propositions
- Drive global product launches for new advertising formats, measurement solutions, and commerce features, coordinating cross-functional execution across sales, marketing science, brand, communications, and policy teams
- Develop deep expertise in the competitive advertising landscape, including search, social, connected TV, and retail media, to inform differentiated positioning and strategic investment decisions
- Lead market segmentation and opportunity analysis across advertiser verticals, business sizes, and geographies to prioritize go-to-market investments and drive advertiser adoption and retention
- Serve as a senior voice of the advertiser and business community internally, synthesizing market signals, campaign performance data, and business feedback to shape Facebook's monetization strategy
- Build and align a large cross-functional organization — spanning sales, marketing science, creative strategy, legal, and policy — around a coherent monetization narrative and integrated go-to-market agenda
- Represent Facebook's monetization strategy with executive leadership, key advertiser partners, and industry stakeholders, communicating complex product and business strategies with clarity and conviction
Minimum Qualifications
- 12+ years of experience in product marketing, go-to-market strategy, or related disciplines within advertising technology, digital media, or consumer internet platforms
- Experience leading and scaling product marketing teams, including organizational design, hiring, and performance management across multi-layered teams
- Track record of developing and executing go-to-market strategies for advertising, commerce, or monetization products at significant scale
- Experience partnering with product management and engineering to influence roadmap prioritization and translate product capabilities into advertiser and market value propositions
- Demonstrated ability to use data, market research, and advertiser insights to diagnose growth opportunities and drive measurable business outcomes across advertiser acquisition, adoption, and retention
Preferred Qualifications
- Experience adhering to and implementing responsible, ethical AI practices in marketing contexts, including bias mitigation and quality review processes
- Demonstrated ability to integrate AI tools to optimize workflows and drive measurable impact in marketing strategy, content development, or audience insights
- Experience leading go-to-market efforts across global markets with an understanding of diverse advertiser ecosystems and regulatory environments
- Familiarity with advertising measurement, attribution, and marketing science concepts as they relate to advertiser value and product positioning
- MBA or equivalent advanced business education
- Experience marketing advertising or commerce products across multiple formats and surfaces, such as video, native, social, or retail media
$232,000/year to $296,000/year + bonus + equity + benefits
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