The Service Advisor (ASM) is the dealership’s first line customer relations and service sales representative. The job encompasses the proper satisfaction of customer and vehicle related problems, meeting pre-determined service sales objectives, and the thorough and accurate performance of designated administrative activities.
SPECIFIC RESPONSIBILITIES:
Service Sales
- Sell the proper repairs and/or services responsible to customer’s perceived needs.
- Present a service menu of recommended maintenance services to every service customer;
- Make a genuine effort to sell the maintenance services due on every service customer vehicle according to the services to Road to a Sale or the RIM method
- Obtain accurate parts and labor prices for all customer pay and internal operations using the appropriate parts price sources and labor pricing guide.
- Give every customer an accurate estimate at the same time the repair order is initially written.
- Obtain properly documented telephone approval for all add-on sales when customers are not at the dealership.
- Meet or exceed sales objectives set by management.
Administration
- Properly, thoroughly, and legibly write repair orders for the categories of work designated by management.
- Separate and distribute repair order copies according to department policy.
- Maintain a service scheduling form (route sheet) on a thorough, accurate, and continuous basis.
- Properly document repair order changes.
- Carefully inspect every finished repair order for proper completion, pricing, accuracy, and legibility.
- Document flat rate time or other required time-keeping according to the service department and/or manufacturer’s procedures.
- Maintain a record of carryover vehicles.
- Maintain a record of special order parts status.
- Perform other specific administrative functions as directed by service management.
Customer Relations
- Maintain a high level of grooming, hygiene, and uniform appearance.
- Conduct all business with sincerity, honesty, integrity, and genuine concern for customers.
- Promptly meet and greet service customers in a friendly and courteous manner.
- Listen to customer’s reason(s) for bringing their vehicle to the service department.
- Offer logical diagnostic services or repairs to satisfy customer’s concerns.
- Provide accurate estimates for all the services or repairs recommended.
- Handle minor customer complaints and/or misunderstandings with courtesy, tact, and in a manner that does not further aggravate problems.
- Make policy adjustments within the guidelines and budgets established by management.
- Personally turn over, to the service manager or other designated management representative, customers with complaints that cannot be satisfied at the ASM level.
- Answer incoming telephone calls promptly, courteously, and make every effort to satisfy the caller’s inquiry.
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