Left arrow iconBack to search
  1. Home
  2. Morristown, NJ
  3. Senior banking products manager
  4. Branch Marketing Lead

Branch Marketing Lead

Valley Bank
Posted 2 months ago, valid for 8 days
Location

Morristown, NJ, US

Salary

Competitive

Contract type

Full Time

By applying, a Sonicjobs account will be created for you. Sonicjobs's Privacy Policy and Terms & Conditions will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.

Sonic Summary

info
  • The job requires a Bachelor's degree in Marketing, Business, or a related field and a minimum of 6 years of experience in a Marketing Strategy role.
  • Responsibilities include developing marketing strategies based on customer insights, collaborating with partners, and delivering impactful presentations.
  • The role emphasizes building relationships with business lines and optimizing marketing efforts through feedback and research.
  • Candidates should possess strong analytical skills, a hospitality mindset, and the ability to influence and drive results.
  • The salary for this position is competitive, reflecting the level of experience and expertise required.
Responsibilities include but are not limited to:
  • Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities.
  • Create new strategies to deliver high-impact marketing for branch customers by segment.
  • Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget.
  • Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns.
  • Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices.
  • Develop and deliver high impact presentations with a high level of executive presence.
  • Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.
  • Leverage AI to deliver highly personalized and scalable solutions.
Qualifications
Required Skills:
  • Hospitality mindset when working with partners and when delivering for customers; prioritize building meaningful relationships.
  • Able and willing to drive both highly strategic workstreams and tactical project plans.
  • Develop strong partnerships; lead through collaboration; recognized as a team player.
  • Proven ability to take initiative, influence others, and achieve results.
  • Strong analytical, problem solving and planning skills with ability to simplify the complex.
  • Understands and applies proactive risk mitigation, manages through issues and escalates appropriately.
  • Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes.
  • Excellent written and verbal presentation skills -- especially for C-suite audiences.
Required Experience:
  • Bachelor's degree in Marketing, Business or related field. Minimum of 6 years of experience in a Marketing Strategy role with strong emphasis on leveraging customer insights to drive innovation.
Preferred Experience:
  • Experience in financial services and event/experience marketing preferred.


Learn more about this Employer on their Career Site

Apply now in a few quick clicks

By applying, a Sonicjobs account will be created for you. Sonicjobs's Privacy Policy and Terms & Conditions will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.