Business Development Executive

Role Overview

TheAssociate - Growth (GRW) is a highly client-facing, target-driven positionfocused exclusively on generating new business – identifying prospects,building a pipeline, demonstrating products & services, and closing deals.This role is applicable across the company – with the specific product set,target client segment, and geographic territory defined by the Reporting Headat the time of joining.

You willoperate across the full B2B sales cycle – from first contact to signedagreement – working closely with your Reporting Head and the relevant teams toensure a smooth transition of newly acquired clients into the deliveryecosystem.

Roles & Responsibilities

1.      LeadGeneration & Prospecting

o   Followup on assigned leads in a timely, structured manner and arrange meetings withprospective B2B clients across the assigned territory / zone.

o   Generateleads independently through field experience, market research, networking,referrals, and observation of industry trends and events.

o   Researchthe business profile, organizational structure, regulatory environment, andtechnology adoption priorities of prospective client institutions – and usethese insights to build relevant, targeted project strategies.

o   Attendindustry conferences, seminars, and networking events to identify new prospectsand represent APT's products and brand.

o   Maintainan organized and up-to-date pipeline of prospects in the CRM system at alltimes.

2.  Product / Services’ Knowledge & ClientDemonstrations

o   Developthorough, in-depth functional knowledge of all assigned APT products – this isa non-negotiable baseline for effective client engagement.

o   Conductstructured, confident product demonstrations and presentations for prospectiveclients – tailoring the narrative to the specific needs, challenges, andpriorities of each institution.

o   Mapproduct features and capabilities to real client problems – positioning APT'ssolutions as the most relevant and commercially sound choice for the prospect.

o   Preparesupporting documentation – including proposal notes, product summaries, andpitch decks – to support client understanding and deal progression.

3.  Deal Progression & Revenue Generation

o   Prepareand submit accurate, timely commercial proposals and quotations to prospectiveclients.

o   Undertakestructured, persistent follow-up to keep deals moving through the sales cycle –addressing objections, resolving queries, and maintaining momentum towardsclosure.

o   Handlecommercial negotiations within approved parameters – with the confidence tohold ground while remaining solution-oriented and client-friendly.

o   Finalizeand close business deals – ensuring all documentation is complete and handedover accurately to the concerned teams.

o   Consistentlywork towards and surpass assigned quarterly and annual business targets – treating the target as the floor,not the ceiling.

o   Identify,develop, and pursue new business opportunities and strategic alliances relevantto the SBU's product portfolio.

4.  Market Intelligence & InternalCollaboration

o   Trackcompetitor activity, market developments, and regulatory changes – and sharestructured insights with the teams at defined intervals.

o   Provideactionable field intelligence to the concerned team(s) to support productpositioning, campaign planning, and content creation.

o   Collaborateactively with the Customer Success, Product Delivery, and Marketing teams toensure seamless client handover after deal closure and a strong initial clientexperience.

o   Maintainaccurate and current records of all client interactions, deal stages,quotations, and pipeline activity in the CRM system.

o   Provideregular, structured pipeline updates to the Reporting Head on lead status, dealprogress, target tracking, and market observations.

Requirements

Qualification/ Skill-sets

• Graduates/ Professional Degree-holders / Post-Graduates desirous of a career in BusinessDevelopment or B2B Sales of IT Software Solutions / Services.
  
• 0– 2 years of overall experience. Freshers with the right communication skills,attitude, and client orientation are actively encouraged to apply.
  
• Pleasingpersonality with excellent oral and written communication skills – anon-negotiable prerequisite for this client-facing role.
  
• Soundpresentation creation and delivery skills – including the ability to speakconfidently to senior institutional audiences.
  
• Charactertraits of patience, resilience, and commitment – essential for navigating longB2B sales cycles without losing momentum or positivity.
  
• Willingnessand enthusiasm to extensively travel across assigned territory (within thecity and PAN India, by any means of transport) – and a genuine passion fordaily, direct client interaction.
  
• Keendesire for collaboration and coordination with internal cross-functional teams.
  
• Basicproficiency in MS Office — particularly PowerPoint and Excel.
  
  

AddedAdvantage Qualification / Skill-sets

• Priorexperience of 1 – 2 years in Business Development, Field Sales, or B2B Sales ofIT Software Solutions / Services – with a demonstrable track record of revenuegeneration.
  
• Priorexposure to the BFSI sector – including banks, NBFCs, cooperative institutions,mutual fund houses, insurance companies, or financial training institutions.
  
• Basicunderstanding of some facets of Banking / Financial Services – includingregulatory frameworks, compliance dynamics, or technology adoption trends inthe sector.
  
• Experienceof engaging with mid-profile or senior institutional clients and stakeholders.
  
• Workingknowledge of CRM software for pipeline management, client record-keeping, andactivity tracking.
  

Note: This job profileis indicative and maybe updated from time to time based on organizationalrequirements. Any other roles and responsibilities as suggested by the SBU Head/ Deputy Head shall also form part of this profile.