Graphic Designer cum Social Media Handler

Job Title: Graphic Designer cum Social Media Handler

Supervisor/Manager Title: GM - Sales &Marketing

Department: Marketing

Location: Nairobi

The Graphic Designer cum Social Media Handleris responsible for creating engaging visual and digital content, managingsocial media platforms and supporting marketing communications to strengthenbrand visibility, promote company products, generate customer engagement andsupport business growth across Decorative, Industrial and Automotive coatings.

·         Designcreative content for social media, digital platforms, product promotions,campaigns and company communications.

·         Createartworks for Facebook, Instagram, TikTok, LinkedIn, WhatsApp and other relevantdigital platforms.

·         Developproduct posts, promotional creatives, banners, flyers, brochures, catalogues,presentations and other marketing materials.

·         Createengaging content around products, product benefits, application tips, projects,customer testimonials and company activities.

·         Planand maintain a monthly social media content calendar in coordination with theMarketing team.

·         Managedaily posting, community engagement and consistent brand voice across companysocial media platforms.

·         Createand edit short videos, reels, stories and other multimedia content for digitalcampaigns.

·         Visitdealers, project sites, painter/contractor activities, events and activationsto capture suitable photos and videos for content.

·         Supportproduct launches, dealer campaigns, trade events, exhibitions, showroomactivations and other promotional activities with digital storytelling.

·         Coordinatewith Sales, Product/Technical and other teams to obtain accurate productinformation, photographs, videos and campaign inputs.

·         Maintainconsistent brand identity, messaging and visual standards across digital andprinted communication materials.

·         Monitorcomments, messages and customer interactions on social media and coordinatetimely responses with the relevant team.

·         Identifyand engage relevant social media influencers to strengthen brand visibility,product awareness and customer engagement.

·         Coordinatewith external agencies, photographers, printers and other service providerswhen required.

·         Supportand monitor paid social media/digital campaigns in coordination with theMarketing team and external agencies, where applicable.

·         Monitorsocial media trends, competitor activities and relevant digital best practicesand recommend new content ideas.

·         Trackand report social media performance include reach, engagement, followers,enquiries and leads generated through digital activities.

·         Maintainan organized library of approved brand assets, product images, videos, artworksand marketing content.

·         SupportSales with presentations, sales materials, product communication and othercreative requirements.

·         Prepareweekly and monthly reports on content activities, campaigns, engagement, leadsand other assigned marketing activities.

·         Workclosely with Sales & Marketing and other departments to achieve companyobjectives.

Requirements

Academic &Professional Qualifications

·         Diplomaor bachelor’s degree in graphic design, Digital Marketing, Mass Communication,Marketing or related field.

·         Goodcommunication and interpersonal skills.

·         Goodunderstanding of graphic design, branding, digital content creation and socialmedia.

·         2–3years of experience in graphic design, social media management or digitalmarketing.

·         Experiencein FMCG, paints, coatings, building materials or related industries will be anadded advantage.

·         Provenexperience in creating social media content, graphics, short videos andpromotional campaigns.

·         Proficiencyin Adobe Creative Suite and/or Canva; knowledge of video editing tools such asCapCut or Premiere Pro will be an advantage.

·         Goodknowledge of Facebook, Instagram, TikTok, LinkedIn, WhatsApp and social mediamanagement tools.

·         Creativethinking with strong visual storytelling and content-writing skills.

·         Goodunderstanding of social media analytics, hashtags, trends and audienceengagement.

·         Strongorganizational skills and ability to manage multiple assignments and deadlines.

·         Self-motivated,creative and able to work independently and as part of a team.

·         Willingnessto travel for dealer visits, project/site activities, events and contentcreation.