Associate Director, Analytics

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Director, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities

How you’ll strengthen the team:

Our team is looking for someone who is a creative problem solver and a critical thinker. Beyond that, here’s how you’ll make your mark:

• Developing measurement plans
• Create new and adapt existing go-to-market analytics products
• Provide guidance around client insights and recommendations to grow strategic thinking
• Provide training on analysis tools
• Conduct career growth conversations

How you’ll grow with us:

Associate Director is where you’ll start, but we’re always planning for where you’ll go. Our Associate Analytics Directors are all expected to hone skills that will help build on their careers. Those skills include:

• Business development by scoping and selling new projects
• Manage direct reports day-to-day priorities
• Identifying new opportunities for analytics projects
• Translating proposals into analytics work plan    
• Participating in brand planning

Qualifications

What you’re bringing with you:

With 6+ years of experience, you know what it takes to slay Analytics. These are the core skills you’ve totally nailed:

• Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.
• Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.
• Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
• Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
• Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
• Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
• Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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