Associate Director, Partner Direct (Digital Investment)

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Associate Director, Partner Direct will manage the daily tactical execution of media plans while developing and maintaining strong relationships with internal teams and external media partners. This role is responsible for planning, directing, and coordinating multi-channel media programs that align with client objectives. The ideal candidate will bring innovative thinking to healthcare media planning, fostering strategic partnerships and expanding marketplace expertise. This position reports to the Director, Partner Direct.

Responsibilities

Media Strategy & Execution

• Lead the development and execution of innovative, multi-channel healthcare media plans.
• Ensure all media recommendations align with broader client strategies and objectives.
• Oversee the daily execution of Partner Direct team tasks, ensuring adherence to timelines and deliverables.
• Lead tactical media plan presentations to internal and client teams.
• Conduct rate negotiations and secure optimal media placements.
• Develop POVs on emerging media partners and industry trends.

Industry & Market Expertise

• Maintain a strong understanding of the agency’s workflow and internal processes.
• Develop deep knowledge of client business objectives and how they translate into media investment strategies.
• Stay informed about the evolving media marketplace, partnership opportunities, and deal structures.
• Navigate planning systems and tools to enhance team efficiency and effectiveness.

Team Leadership & Collaboration

• Provide mentorship, guidance, and delegation to team members, ensuring smooth operations.
• Manage team assignments, balancing workload and priorities effectively.
• Foster a collaborative and positive work environment.
• Offer clear, regular communication on client goals, project priorities, and success metrics.
• Provide actionable feedback to junior team members to support professional growth.
• Build strong working relationships with client contacts.
• Strengthen partnerships with key media vendors and internal Groupe teams, including APEX and PMX.
• Support new business initiatives as needed.

Qualifications

• 5+ years of experience in media planning and strategy
• Healthcare or pharmaceutical media experience preferred
• 2+ years of people management experience, including team development and mentorship
• 2+ years of experience across at least four media channels, such as:
  • Digital (Endemic & Lifestyle)
  • Video
  • Print
  • Out-of-Home (OOH)
  • Healthcare Professionals (HCP) targeting
  • Payer/Managed Markets
• Strong presentation and communication skills, with experience writing, proofreading, editing and presenting client-facing materials.
• Client relationship skills and ability to think from a client’s perspective
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Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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